WGU C207 DATA-DRIVEN DECISION MAKING
OBJECTIVE ASSESSMENT DETAILED QUESTIONS
AND correct ANSWERS/latest update 2024-2025
1. Analytics is a broad term that refers to a variety of tools that inform
managerial decisions. Which term can be used to describe managerial
decisions? (correct answers)Prescriptive
2. What are two reasons for the increasing use of analytics in organizational decision-
making?
Choose 2 answers. (correct answers)
Relatively lower cost of computer storage
Higher computer processing power
3. Howdoes probability theory inform decision-making for managers? (correct
answers)
By quantifying risk
4. Which
type of data are the Olympic medals of gold, silver, and bronze
examples of?
5. (correct answers)Ordinal data
6. What are two aspects of data quality management?
,Choose 2 answers. (correct answers)
It reduces the amount of incomplete data.
It cleans data.
7. Whichtwo attributes indicate potential data quality issues when evaluating a set of
nominal data?
Choose 2 answers. (correct answers)
Missing data
Misspelled data
8. When conducting a study that measures an individual's weight, all scales are
calibrated prior to use in measurement.
Which type of error should this procedure significantly reduce?
(correct answers)
Systematic error
9. Anadvertising manager creates a research study by presenting low, medium, or
high frequency of the same ad in matched markets. The manager then reports on
sales in each market location.
What is the term for the different sales in this study?
(correct answers)Response variable
10. A healthcare study follows a particular sample over time to identify how the
health habits of teenagers impact their likelihood of acquiring various diseases later
in their life. The healthcare organization hopes this data will allow them to create
early prevention programs.
, Which type of research design does this study describe?
(correct answers)Cohort study
11. Severalmissing values in a particular field in a dataset were observed. The
likelihood of a record having a missing value is correlated to another variable
in the dataset.
Which two types of error might be introduced into the dataset if the removed
record included missing values?
Choose 2 answers. (correct answers)
Systematic error
Omission error
12. A company is trying to increase its online sales revenue by improving its email
advertising campaign for repeat customers as well as new customers.Which two
variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers. (correct answers)
Number of purchases per email
Spending per purchase
13. Acompany that raises turkeys is hoping to increase the rate of growth of the
turkeys while controlling the cost of feeding them. It has determined that feeds
containing both nutrients and protein can be used.
Which decision-making technique is most appropriate for this company to
OBJECTIVE ASSESSMENT DETAILED QUESTIONS
AND correct ANSWERS/latest update 2024-2025
1. Analytics is a broad term that refers to a variety of tools that inform
managerial decisions. Which term can be used to describe managerial
decisions? (correct answers)Prescriptive
2. What are two reasons for the increasing use of analytics in organizational decision-
making?
Choose 2 answers. (correct answers)
Relatively lower cost of computer storage
Higher computer processing power
3. Howdoes probability theory inform decision-making for managers? (correct
answers)
By quantifying risk
4. Which
type of data are the Olympic medals of gold, silver, and bronze
examples of?
5. (correct answers)Ordinal data
6. What are two aspects of data quality management?
,Choose 2 answers. (correct answers)
It reduces the amount of incomplete data.
It cleans data.
7. Whichtwo attributes indicate potential data quality issues when evaluating a set of
nominal data?
Choose 2 answers. (correct answers)
Missing data
Misspelled data
8. When conducting a study that measures an individual's weight, all scales are
calibrated prior to use in measurement.
Which type of error should this procedure significantly reduce?
(correct answers)
Systematic error
9. Anadvertising manager creates a research study by presenting low, medium, or
high frequency of the same ad in matched markets. The manager then reports on
sales in each market location.
What is the term for the different sales in this study?
(correct answers)Response variable
10. A healthcare study follows a particular sample over time to identify how the
health habits of teenagers impact their likelihood of acquiring various diseases later
in their life. The healthcare organization hopes this data will allow them to create
early prevention programs.
, Which type of research design does this study describe?
(correct answers)Cohort study
11. Severalmissing values in a particular field in a dataset were observed. The
likelihood of a record having a missing value is correlated to another variable
in the dataset.
Which two types of error might be introduced into the dataset if the removed
record included missing values?
Choose 2 answers. (correct answers)
Systematic error
Omission error
12. A company is trying to increase its online sales revenue by improving its email
advertising campaign for repeat customers as well as new customers.Which two
variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers. (correct answers)
Number of purchases per email
Spending per purchase
13. Acompany that raises turkeys is hoping to increase the rate of growth of the
turkeys while controlling the cost of feeding them. It has determined that feeds
containing both nutrients and protein can be used.
Which decision-making technique is most appropriate for this company to
