AMA Digital Marketing A+ TOP 2024 Questions and Answers

A/B Testing - comparing two versions of a web page to see which one performs better Acquisition - channels that site visits come through to get to your site. How your visits are acquired Attribution - assigning values to touch points within a users journey to conversion Attribution Analysis - Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Attribution: all credit to first or last click -Fractional Attribution: divides credit among clicks Benchmarking - the process of measuring a business's performance against competitors and industry standards Bounce Rate - the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Click Through Rate (CTR) - # of users who clicked an ad / by # of impressions (times the ad was displayed to a user) The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site