Hubspot Content Marketing Certification Exam Questions and Answers (GRADED A+)

Why does your business need a story? - ANSWER-Creates a contrast between choices. Helps you stand out. Helps your audience remember. Elicits emotion. What do you need to tell a great story? - ANSWER-Framing. How does it differ from non-business storytelling? What's the goal of business storytelling? - ANSWER-Creates alignment between your business and your prospects. What isn't a business story? - ANSWER-Your organization's history. What is the Golden Circle? - ANSWER-Helps you keep the audience and tone in mind. Center = why. Middle = how. Outer = what. Why is the Golden Circle important to storytelling? - ANSWER-People don't buy what you do they buy why you do it. What are the foundational storytelling elements? - ANSWER-Characters. Conflict. Resolution. How do you determine characters within a story? - ANSWER-Looking at your audience. What is first - ANSWER-second, and third point of view?, First = ch