Digital Advertising Certification with Complete Solutions!!

What is digital advertising? - ANSWER- what can digital advertising help you accomplish? - ANSWER-target a relevant audience, provide value upfront, and in many ways look and feel like organic content why is organic reach shrinking? - ANSWER- how do digital advertising and organic marketing work together? - ANSWER-1. social media marketeres build communities, share content, and engaging their audience 2. bloggers and content marketers optimize efforts for organic search and are goaled on metrics like traffic and conversion 3. advertisers focus on performance metrics like cost per acquisition and return on spend why was advertising not originally part of the inbound playbook? - ANSWER-1. expensive 2. ads not targeted 3. disruptive 4. interruptive and with little to no context how has digital advertising evolved? - ANSWER-platforms surface ads that are appropriate and interesting to unique segments what is the buyers journey? - ANSWER-1. awareness stage 2. consideration stage 3. decision stage how can you use digital advertising at each stage of the buyer's journey? - ANSWER-1. focus on addressing the problem with the ad (awareness) 2. explain how youre gonna solve the problem (consideration) 3. content offers (decision) what do you need to know about your target audience - ANSWER- how do you identify goals and objectives for your campaigns? - ANSWER-look at business goal, departments, objectives, and initiatives what is the difference be