Unit 2 developing a marketing campaign 100% verified and Correct Answers.

Brand - Correct Answers The identification eg logo of a product or service which is instantly recognisable without explanation. BOGOF - Correct Answers Buy one get one free Happy Hour - Correct Answers Reduced price items at a predetermined time of the day or week carbon footprint - Correct Answers The amount of carbon dioxide and other gases emissions through fuel consumption Market share - Correct Answers The percentage of a given market that a business holds Brand personality - Correct Answers Human characteristics to which a customer can relate especially if similar to their own. Cash flow - Correct Answers The money that goes into and out of the business strapline - Correct Answers A caption or heading often providing a brief and snappy overview of a product, service or news story. Culture - Correct Answers Behaviours, habits and values of groups or individuals Viral marketing - Correct Answers Unsolicited and infectious marketing tactics using social media to attract interest Disposable income - Correct Answers Income remaining for a person to spend or save after all taxes have been paid market intelligence - Correct Answers Gathering data from different sources which is analysed and evaluated to identify trends Market research - Correct Answers The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market Consumer - Correct Answers A person who purchases goods and services for personal use Prototype - Correct Answers An initial version or mock-up of a concept for further development Validity - Correct Answers The process of ensuring data are valid by using original sources or tracing sources back to their original point. Reliability - Correct Answers Making sure the method of data gathering leads to consistent results when the input is consistent Objective - Correct Answers A judgement which is not influenced by personal opinions or points of view, neither biased nor prejudiced and can be validated Subjective - Correct Answers Based on personal opinions and interpretations. Analysis is not possible to validate slogan - Correct Answers a short, catchy phrase that conveys an important idea Marketing mix - Correct Answers Factors that a company can control and which will persuade or influence customers to buy its products or services. Profit - Correct Answers The percentage of margin mark-up over the unit cost RRP - Correct Answers recommended retail price unit cost - Correct Answers All expenses incurred to manufacture a product or deliver a service including transport, raw materials, labour, premises divided by the number of items manufactured AIDA - Correct Answers Attention of the customer Interest to learn more about the product Desire for the product Action to purchase when the opportunity arises