Visual Communication - Final Test

Visual Communication - Final Test Which of the following is NOT one of the steps in the story development process? • Creating the prototype • Storyboarding the script • Writing the script • Producing the script CONCEPT Storytelling 2 What is one reason why propaganda is influential? • It is created by the most talented designers. • It uses a poster format. • It takes perspectives from all sides into account. • It often presents only one side of an issue. RATIONALE Propaganda is influential because it often presents only one side of an issue. It does this to influence viewers' attitudes regarding a particular cause or position. CONCEPT Propaganda 3 With respect to infographics, why are referent graphics helpful? • They add color and life to an infographic, resulting in a more interesting layout. • They help to teach the concept presented in the material. • They refer to other common elements, enabling viewers to easily understand context. • They enable viewers to determine their location within an image. RATIONALE Referent graphics are helpful because they refer to other common elements, enabling viewers to easily understand context. CONCEPT Infographics 4 Which of the following is the name of the type family shown? • Sans serif • Italic • Baskerville • Semibold RATIONALE Baskerville is the name of the type family shown. Semibold refers to the weight or thickness of the type, while italic refers to the posture of the type, which slants to the right. CONCEPT Describing Type 5 If Roslyn loved the beautiful hues in the sunset last evening, what was it specifically that she loved? • She loved the saturation in the sky. • She loved the textures in the sky. • She loved the colors in the sky. • She loved the pattern in the sky. RATIONALE If Roslyn loved the hues in the sunset, she loved the colors in the sky. Hue is another word for color (e.g., red hue, blue hue, golden hue). Saturation refers to the intensity of hues, while patterns are elements that are arranged or repeat consistently. CONCEPT Color 6 Based on the listed characteristics, which item would be classified as a shape? • Three-dimensional and straight, angular lines • A plane, two coordinates, an identifiable boundary • Two-dimensional, three coordinates, rectilinear • A plane, curved boundary lines, depth RATIONALE Shapes are two-dimensional (i.e., they have two coordinates, height and width). They therefore lack depth, and have an identifiable boundary. CONCEPT Shape 7 What are some of the characteristics of the Blackletter typeface? • Blacketter was popularized by the Bauhaus movement and includes thin serifs. • Blacketter was based on ancient roman inscriptions and has a contrast between thick and thin strokes. • Blacketter was based on written manuscripts and has elaborate, angular strokes. • Blacketter originated in the 1400's and is known for its symmetry and strokes of even weight. RATIONALE The Blackletter typeface was developed in the 1400s and was based on written manuscripts with elaborate, angular strokes. CONCEPT History of Type 8 The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________. • montage theory • Gestalt theory • cognitive theory • semiotics RATIONALE Semiotics, or semiotic theory, is the study of how signs and symbols create their meaning. CONCEPT Semiotics 9 Which of the following statements describes the function of the figure/ground relationship? • It surrounds positive elements. • It enables the viewer to see perceived depth. • It differentiates form from shape. • It lays the foundation of the composition. RATIONALE The figure/ground relationship refers to the relationship between form in the foreground and space in the background. This relationship enables the viewer to perceive depth by making elements appear to be closer to or further from the viewer. CONCEPT Space 10 Which of the following terms describes the sketch in this photo? • Wireframe drawing • Bleed drawing • Modular drawing • WYSIWYG drawing RATIONALE The photo shows a sketch of a wireframe, a schematic diagram of the underlying structure of a webpage. CONCEPT Applications of Layout 11 Which of the following terms is related to the development of advertising? • Target audience • Unique selling proposition • All of the answer choices are correct. • Demographic CONCEPT