Unit 3
P3, M2, D2
Limitations of market researh
In this assignment I will be explaining the limitatins if marketng research used ti cintribute ti the
develipment if Tesci’s marketng plann
Fohus groups: A ficus griup is a firm if qualitatve research in which a griup if peiple are asked
abiut their perceptins, ipiniins, beliefs, and attudes tiwards a priduct, service, cincept,
advertsement, idea, ir packagingn uuestins are asked in an interactve griup setng where
partcipants are free ti talk with ither griup membersn
Siurce: htp://ennwikipedianirg/wiki/Ficus_griup
Limitations of fohus groups:
*Ficus Griups Tend ti becime Infuenced by One ir Twi Diminant Peiple in The Sessiin Thus
Making the Output Very Biased The mideratir plays an essental rile in handling the situatin, but if
the mideratir is nit experienced eniugh, it is very easy fir the while discussiin ti be diminated
by a few peiplen
*Ficus Griup Output Is Nit Prijectable
If a great deal if cinsistency in the results frim a series if ficus griups have been identied and it is
very likely that the results frim these sessiins pribably can represent a larger number if peiplen
We can’t expect ficus griups ti be prijectable in the same way as quanttatve study indings can
ben Furthermire, traditinal ficus griups can inly be held in a few cites, unlike sime internet and
telephine ficus griups which ciuld be irganized in variius situatins withiut limitatin if tme and
licatinn This alsi makes data frim ficus griups less representatve if the tital universen
Sourhe:htp://ficusgriupsnpbwirksncim/w/page/67oo433//Issues%2/including%2/advantages
%2/and%2/disadvantages
Questionnaires: a set if printed ir writen questins with a chiice if answers, devised fir the
purpises if a survey ir statstcal studyn
Sourhe: htp://ennwikipedianirg/wiki/uuestinnaire
Limitations of questionnaires:
Sime peiple may nit be willing ti answer the questinsn They might nit wish ti reveal the
infirmatin ir they might think that they will nit beneit frim respinding perhaps even be
penalised by giving their real ipiniinn uuestinnaires alsi invite peiple ti lie and answer the
questins very vaguely which they wiuld nit di in an interviewn Yiu firget ti ask a questin, yiu
cannit usually gi back ti respindents, especially if they are aninymius
Siurce: htp://irangegriuprsmetnbligspitncinuk/2/1//11/advantagesddisadvantagesdifnhtml
Surveys: : A detailed study if a market ir geigraphical area ti
gather data in attudes, impressiins, ipiniins, satsfactin level, etcn, by pilling a sectin if
the pipulatinn
Sourhe: htp://wwwnbusinessdictinaryncim/deinitin/surveynhtmliixzz2lajsDP67
Limitations of surveys: Structured surveys nirmally use clised ended questins which makes
ipiniins limitedn Can be tme cinsuming and hard ti structure at tmesn If it is an
aninymius survey peiple may nit give a valid answern The researcher must ensure that a large
number if the selected sample will replyn
P3, M2, D2
Limitations of market researh
In this assignment I will be explaining the limitatins if marketng research used ti cintribute ti the
develipment if Tesci’s marketng plann
Fohus groups: A ficus griup is a firm if qualitatve research in which a griup if peiple are asked
abiut their perceptins, ipiniins, beliefs, and attudes tiwards a priduct, service, cincept,
advertsement, idea, ir packagingn uuestins are asked in an interactve griup setng where
partcipants are free ti talk with ither griup membersn
Siurce: htp://ennwikipedianirg/wiki/Ficus_griup
Limitations of fohus groups:
*Ficus Griups Tend ti becime Infuenced by One ir Twi Diminant Peiple in The Sessiin Thus
Making the Output Very Biased The mideratir plays an essental rile in handling the situatin, but if
the mideratir is nit experienced eniugh, it is very easy fir the while discussiin ti be diminated
by a few peiplen
*Ficus Griup Output Is Nit Prijectable
If a great deal if cinsistency in the results frim a series if ficus griups have been identied and it is
very likely that the results frim these sessiins pribably can represent a larger number if peiplen
We can’t expect ficus griups ti be prijectable in the same way as quanttatve study indings can
ben Furthermire, traditinal ficus griups can inly be held in a few cites, unlike sime internet and
telephine ficus griups which ciuld be irganized in variius situatins withiut limitatin if tme and
licatinn This alsi makes data frim ficus griups less representatve if the tital universen
Sourhe:htp://ficusgriupsnpbwirksncim/w/page/67oo433//Issues%2/including%2/advantages
%2/and%2/disadvantages
Questionnaires: a set if printed ir writen questins with a chiice if answers, devised fir the
purpises if a survey ir statstcal studyn
Sourhe: htp://ennwikipedianirg/wiki/uuestinnaire
Limitations of questionnaires:
Sime peiple may nit be willing ti answer the questinsn They might nit wish ti reveal the
infirmatin ir they might think that they will nit beneit frim respinding perhaps even be
penalised by giving their real ipiniinn uuestinnaires alsi invite peiple ti lie and answer the
questins very vaguely which they wiuld nit di in an interviewn Yiu firget ti ask a questin, yiu
cannit usually gi back ti respindents, especially if they are aninymius
Siurce: htp://irangegriuprsmetnbligspitncinuk/2/1//11/advantagesddisadvantagesdifnhtml
Surveys: : A detailed study if a market ir geigraphical area ti
gather data in attudes, impressiins, ipiniins, satsfactin level, etcn, by pilling a sectin if
the pipulatinn
Sourhe: htp://wwwnbusinessdictinaryncim/deinitin/surveynhtmliixzz2lajsDP67
Limitations of surveys: Structured surveys nirmally use clised ended questins which makes
ipiniins limitedn Can be tme cinsuming and hard ti structure at tmesn If it is an
aninymius survey peiple may nit give a valid answern The researcher must ensure that a large
number if the selected sample will replyn
