MKTG308 Week 4 Midterm Exam

1. Question: Social media is best defined in the context of the previous industrial media paradigm. 2. Question: Online marketing rarely uses the internet for business leveraging. 3. Question: The ACT Methodology consists of three elements for successful online marketing: 4. Question: The attracting phase of the ACT Methodology consists of: 5. Question: A blog is a type of content management system that makes it easy for anyone to publish short articles called posts 6. Question: LiveJournal was one of the first easy-to-use blogging platforms. 7. Question: The one place you can always find a specific post (and only that post) is on its category page. 8. Question: Category pages are a feature that is included in most blogging software. 9. Question: Studies show that when people sample a product, they are more likely to buy the product. The formula that best captures this strategy is: 10. Question: Your own website is considered the best conversion tool as a part of a the ACT Methodology. 11. Question: Tactics are the way to implement your strategy. Tactics include: 12. Question: Microblogging is a form of blogging that limits the size of each post. 13. Question: Numbers and underscores in your username typically lead to more followers. 14. Question: The most important action of a social network is the act of two people connecting. 15. Question: LinkedIn is a social networking site for business professionals. It is the least restrictive of the social network in terms of customization and integration. 16. Question: Five elements of a great website include: 17. Question: Marketing is promoting a product or a service to increase sales. 18. Question: Social Media includes online platforms where people connect and communicate. 19. Question: Principles of social media marketing include respecting other people online. 20. Question: Facebook was the first social networking site to allow users to customize their profiles.