Exam (elaborations)

Basisboek Neuromarketing Examenvragen + uitwerkingen

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Dit zijn examenvragen van Basisboek Neuromarketing die door studenten van Hogeschool Zuyd zijn gemaakt en uitgewerkt. Bij het kopen van dit document zorgt het ervoor dat je 80% meer kans hebt voor het slagen voor neuromarketing. De meeste examenvragen zullen overheen komen met vergelijkbare neuromarketing minors en studies.

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Connected book

Eveline van Zeeland Basisboek neuromarketing

Edition:mei 2016
ISBN:9789046905180
Edition:1

Written for

Institution: Hogeschool Zuyd (HZ)
Study: Commerciële Economie
Course: Neuromarketing

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Document information

Uploaded on: January 26, 2024
Number of pages: 27
Written in: 2023/2024
Type: Exam (elaborations)
Contains: Questions & answers

Subjects

neuromarketing
eye tracking
leervragen
decoy effect
neuropricing
eeg
fmri
endown effect
brand awareness

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Examenvragen met
uitwerkingen Hogeschool
Zuyd

,Inhoudsopgaven
Leervragen:.............................................................................................................................................4
Lijst van Alle leervragen......................................................................................................................4
Lesweek 1:..........................................................................................................................................6

, Lesweek 2:..........................................................................................................................................8
Hoofdstuk 2 Waarom en waarvoor Neuromarketing?....................................................................8
Lesweek 3:........................................................................................................................................11
Hoofdstuk 3 Hoe werkt het zenuwstelsel?....................................................................................11
Lesweek 4:........................................................................................................................................15
Hoofdstuk 4 en 5: Welke neuro-onderzoekstechnieken zijn voorhanden? En Evaluatie van neuro-
onderzoekstechnieken..................................................................................................................15
Lesweek 5:........................................................................................................................................19
Hoofdstuk 6 en 7: Toepassingen bij marketing? En Toepassingen bij communicatie?..................19
Lesweek 6:........................................................................................................................................23
Hoofdstuk 8: Neuromarketing en het ontwikkelen en vermarkten van innovaties.......................23
Lesweek 7:........................................................................................................................................26
Hoofdstuk 5.4: Ethisch verantwoord.............................................................................................26

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Basisboek Neuromarketing Examenvragen + uitwerkingen

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