ESB EXAM Study Guide 2024 with
Complete Solutions
Flexibility - Answer ✔️✔️-Ability to adapt, willingness to change
Courage - Answer ✔️✔️-Takes risks in spite of possible losses
Empathy - Answer ✔️✔️-Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs? - Answer ✔️✔️-Creativity, Determination,
Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur to
have her own business? - Answer ✔️✔️-Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? - Answer ✔️✔️-
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - Answer ✔️✔️-Lower Prices
Which is one of the greatest benefits of entrepreneurship? - Answer ✔️✔️-Being your own boss
Which are three risks of entrepreneurship? - Answer ✔️✔️-Long hours, potential business failure,
financial insecurity
,Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he
is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - Answer ✔️✔️-Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying an
existing business? - Answer ✔️✔️-Developing your own rules
A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? - Answer
✔️✔️-Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - Answer ✔️✔️-Build an
online storefront
Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - Answer ✔️✔️-Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
drivers. Which method of segmentation is the owner using? - Answer ✔️✔️-Geographic
A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - Answer ✔️✔️-Providing
live web cams parents can access from the Internet by using a secure logon. Offering a list of
references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
, value proposition for potential customers? - Answer ✔️✔️-Providing extended hours to pickup and
drop off pets before and after work
Which two groups benefit most from a well-written business plan? - Answer ✔️✔️-Business
owner
Investors
Which of the following should be addressed in the description section of a business plan? -
Answer ✔️✔️-Target Markets
Easy to setup, but has unlimited liability. - Answer ✔️✔️-Sole Proprietorship
Terminates upon death of a partner - Answer ✔️✔️-General or Limited Partnership
Double-taxed, but best for international businesses - Answer ✔️✔️-C Corporation
Similar to a C Corporation, but taxed at a lower rate - Answer ✔️✔️-S Corporation
Owned by no one; pays no U.S federal tax - Answer ✔️✔️-Nonprofit Corporation
Best for a single member seeking low risk - Answer ✔️✔️-Limited Liability Company
The partners of an awning repair shop are assessing the amount of money needed to start a
business at a new location. The partners have calculating that the business will generate more
than enough revenue to cover monthly expenses after its second month in operation. What is the
amount of start-up capital the partners will need to open the new awning repair business? -
Answer ✔️✔️-$84,920
The owner of a mobile food truck plans to sell tacos, hamburgers, and other foods to employees
in a large office complex. Before opening his business, the owner will most likely need to obtain
which of the following documents from each employee to verify they have completed a course in
food handling safety? - Answer ✔️✔️-Certificate
An individual starts a babysitting business with a loan of $1000. The loan is for 2 years at a 5%
COMPOUND interest rate. How much will the individual owe by the end of the loan assuming
nothing is paid until the end of the 2 years term. - Answer ✔️✔️-$1,102.50
Complete Solutions
Flexibility - Answer ✔️✔️-Ability to adapt, willingness to change
Courage - Answer ✔️✔️-Takes risks in spite of possible losses
Empathy - Answer ✔️✔️-Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs? - Answer ✔️✔️-Creativity, Determination,
Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk
tolerance. Based upon this finding, which approach might be less stressful for the entrepreneur to
have her own business? - Answer ✔️✔️-Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and
ammunition. The entrepreneur loves to compete in competitive shooting events. Based on the
scenario provided, what should be emphasized in marketing to attract customers? - Answer ✔️✔️-
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is
ready to open his own flooring business in his local community. Which should be emphasized in
marketing to attract customers to his new business? - Answer ✔️✔️-Lower Prices
Which is one of the greatest benefits of entrepreneurship? - Answer ✔️✔️-Being your own boss
Which are three risks of entrepreneurship? - Answer ✔️✔️-Long hours, potential business failure,
financial insecurity
,Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a
good salary. His only dissatisfaction is the hours are long and often when he requests time off he
is denied because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy? - Answer ✔️✔️-Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying an
existing business? - Answer ✔️✔️-Developing your own rules
A mechanic just graduated from motorcycle repair school and wants to start a business because
there is a lack of motorcycle repair shops in the local town. Given the facts provided, which
opportunity would be the best choice for the motorcycle mechanic to open a business? - Answer
✔️✔️-Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to
sell purses, belts, and other leathercrafts from her home. Which opportunity for starting a
leathercraft business would have the highest probability of success? - Answer ✔️✔️-Build an
online storefront
Based upon the education and skills gained from the years of vocational training as an auto
mechanic, as well as having grown up in a family of entrepreneurs, a young adult decides to
open an auto mechanic shop. Which customer group will this new auto mechanic business
support? - Answer ✔️✔️-Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a
group of potential customers that have moved into some new housing within reaches of his
drivers. Which method of segmentation is the owner using? - Answer ✔️✔️-Geographic
A child daycare center needs to identify a value of proposition that will help parents feel secure
about using their services. Which two initiatives meets this objective? - Answer ✔️✔️-Providing
live web cams parents can access from the Internet by using a secure logon. Offering a list of
references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises
the center will meet the needs of customers with a variety of schedules. What is a legitimate
, value proposition for potential customers? - Answer ✔️✔️-Providing extended hours to pickup and
drop off pets before and after work
Which two groups benefit most from a well-written business plan? - Answer ✔️✔️-Business
owner
Investors
Which of the following should be addressed in the description section of a business plan? -
Answer ✔️✔️-Target Markets
Easy to setup, but has unlimited liability. - Answer ✔️✔️-Sole Proprietorship
Terminates upon death of a partner - Answer ✔️✔️-General or Limited Partnership
Double-taxed, but best for international businesses - Answer ✔️✔️-C Corporation
Similar to a C Corporation, but taxed at a lower rate - Answer ✔️✔️-S Corporation
Owned by no one; pays no U.S federal tax - Answer ✔️✔️-Nonprofit Corporation
Best for a single member seeking low risk - Answer ✔️✔️-Limited Liability Company
The partners of an awning repair shop are assessing the amount of money needed to start a
business at a new location. The partners have calculating that the business will generate more
than enough revenue to cover monthly expenses after its second month in operation. What is the
amount of start-up capital the partners will need to open the new awning repair business? -
Answer ✔️✔️-$84,920
The owner of a mobile food truck plans to sell tacos, hamburgers, and other foods to employees
in a large office complex. Before opening his business, the owner will most likely need to obtain
which of the following documents from each employee to verify they have completed a course in
food handling safety? - Answer ✔️✔️-Certificate
An individual starts a babysitting business with a loan of $1000. The loan is for 2 years at a 5%
COMPOUND interest rate. How much will the individual owe by the end of the loan assuming
nothing is paid until the end of the 2 years term. - Answer ✔️✔️-$1,102.50
