Qualitative research methods:
oo Explain
What iswhat qualitative -research
At the mostthe
is and basic level,
types qualitative
of research research
questions it isisbest
concerned
suited towith the
answer.
qualitative collection and analysis of text-based data
o Identify some core differences between qualitative and quantitative research paradigms.
research?
o Describe how two methods- ofPrimary data: interviews,
data collection focus
are used and thegroups, open-ended
advantages surveywith
and challenges questions.
each
one: - Secondary data: newspaper articles, blogs, online forums, social media.
o Interviews Braun & Clarke (2013) Successful Qualitative Research
o Focus groups
o Purpose and methodological procedures associated with thematic analysis
- Psychology has been heavily influenced by behaviourism and cognitive
o Qualitative
experimentalism.
research
o Positivism and post-positivism philosophy.
- Qualitative research questions the assumption that there is an
objective and true conception of reality.
- There are multiple versions of reality – even for the same person.
- Focus on the experience, construction and interpretation of reality.
What is the value of qualitative research: with two approaches
The general value of qualitative research comes from the fact that it explores the
rich data that emerges from what people say and think and write about.
Sometimes, you can only know what people think by talking to them, not by
asking set questions. There is also specific value to particular approaches, such
as the non-judgmental, non-predictive nature of grounded theory, and also the
fact that discourse analysis is used to understand how the words we use about
our world actually defines that world, and helps to create it, rather than just
being a product of it.
o What is The central questions are:
qualitative o “to count or to discover the name”
research? o “to measure or to listen and observe”
o “to administer a questionnaire or talk with someone”
(Camic, Rhodes, & Yardley, 2003, p.4)
- Unexplored and sensitive topics may benefit from listening to people
affected.
o Two different
research
paradigms
oo Explain
What iswhat qualitative -research
At the mostthe
is and basic level,
types qualitative
of research research
questions it isisbest
concerned
suited towith the
answer.
qualitative collection and analysis of text-based data
o Identify some core differences between qualitative and quantitative research paradigms.
research?
o Describe how two methods- ofPrimary data: interviews,
data collection focus
are used and thegroups, open-ended
advantages surveywith
and challenges questions.
each
one: - Secondary data: newspaper articles, blogs, online forums, social media.
o Interviews Braun & Clarke (2013) Successful Qualitative Research
o Focus groups
o Purpose and methodological procedures associated with thematic analysis
- Psychology has been heavily influenced by behaviourism and cognitive
o Qualitative
experimentalism.
research
o Positivism and post-positivism philosophy.
- Qualitative research questions the assumption that there is an
objective and true conception of reality.
- There are multiple versions of reality – even for the same person.
- Focus on the experience, construction and interpretation of reality.
What is the value of qualitative research: with two approaches
The general value of qualitative research comes from the fact that it explores the
rich data that emerges from what people say and think and write about.
Sometimes, you can only know what people think by talking to them, not by
asking set questions. There is also specific value to particular approaches, such
as the non-judgmental, non-predictive nature of grounded theory, and also the
fact that discourse analysis is used to understand how the words we use about
our world actually defines that world, and helps to create it, rather than just
being a product of it.
o What is The central questions are:
qualitative o “to count or to discover the name”
research? o “to measure or to listen and observe”
o “to administer a questionnaire or talk with someone”
(Camic, Rhodes, & Yardley, 2003, p.4)
- Unexplored and sensitive topics may benefit from listening to people
affected.
o Two different
research
paradigms
