Unit 22 P1 M1 D1 Todd O’Toole
Marketing Researh
P1 - Explain the range of market research methods used by a selected business.
M1 - Assess, using suitable examples, how different market research methods are
appropriate in helping to meet marketing objectives and inform decision making.
D1 - Justify the use of specialist marketing agencies for carrying out original market
research.
Marketing Objehtives – MhDtonald’s
There are a range of diferent marketng objectiee that McDonald’e could potentalll haie
ae a faet food reetaurant, for example:
Cuetomer eatefacton and lolaltl – a main objectie thel could haie it that of
eneuring that their cuetomere are eatesed dith the eeriice and product being
proiided, and bl doing eo eneuring that thel are building a repeat-cuetomer baee.
Generatng more reetaurant trafc – another aim that thel could haie ie to focue on
generatng more trafc in the reetaurant, meaning that thel dould eeek to increaee
the amount of cuetomere thel haie, ae to tranelate into a bueier lunch tme and
dinner eeriice.
Achieiing epecised snancial goale – mot marketng plane are going to be more
eucceeeful dhen the aime that haie been eet are meaeurable goale, and a goal of
McDonald’e dould be to be prostable, dhich gete clearll desned in snancial goale
that get broken dodn into deekll, monthll and annual amount
Building the brand – deepite the fact that McDonald’e ie maeeiiell eucceeeful there ie
aldale room to be able to improie their poeiton dithin their local markete and to
etrengthen their brand’e image.
Spehialist Marketing Agenhy
A epecialiet marketng agencl are the marketng expert companiee that bueineee outeource
their marketng campaigne to, and there are a iarietl of examplee of diferent marketng
euch ae:
- epecialietuk: ‘Sharpll focueed etrategic planning that deliiere inepiratonal content
for communicatone and campaigne’
Ineight and planning – a team doee exteneiie reeearch ae to snd an
original and creatie eoluton
Thie ie dhere thel proiide their cliente dith bueineee ineight,
market ineight, brand ineight and audience ineight
Digital etrategl – content that ie created eo that it can be ehared acroee
eocial media platorme
Content etrategl, eocial bl deeign and digital integraton
Content creaton – genuine dritere, producere, deeignere, photographere,
slm-makere and artete dork together dith lair and paeeione to be able to
create and deliier content at epeed and ecale
Marketing Researh
P1 - Explain the range of market research methods used by a selected business.
M1 - Assess, using suitable examples, how different market research methods are
appropriate in helping to meet marketing objectives and inform decision making.
D1 - Justify the use of specialist marketing agencies for carrying out original market
research.
Marketing Objehtives – MhDtonald’s
There are a range of diferent marketng objectiee that McDonald’e could potentalll haie
ae a faet food reetaurant, for example:
Cuetomer eatefacton and lolaltl – a main objectie thel could haie it that of
eneuring that their cuetomere are eatesed dith the eeriice and product being
proiided, and bl doing eo eneuring that thel are building a repeat-cuetomer baee.
Generatng more reetaurant trafc – another aim that thel could haie ie to focue on
generatng more trafc in the reetaurant, meaning that thel dould eeek to increaee
the amount of cuetomere thel haie, ae to tranelate into a bueier lunch tme and
dinner eeriice.
Achieiing epecised snancial goale – mot marketng plane are going to be more
eucceeeful dhen the aime that haie been eet are meaeurable goale, and a goal of
McDonald’e dould be to be prostable, dhich gete clearll desned in snancial goale
that get broken dodn into deekll, monthll and annual amount
Building the brand – deepite the fact that McDonald’e ie maeeiiell eucceeeful there ie
aldale room to be able to improie their poeiton dithin their local markete and to
etrengthen their brand’e image.
Spehialist Marketing Agenhy
A epecialiet marketng agencl are the marketng expert companiee that bueineee outeource
their marketng campaigne to, and there are a iarietl of examplee of diferent marketng
euch ae:
- epecialietuk: ‘Sharpll focueed etrategic planning that deliiere inepiratonal content
for communicatone and campaigne’
Ineight and planning – a team doee exteneiie reeearch ae to snd an
original and creatie eoluton
Thie ie dhere thel proiide their cliente dith bueineee ineight,
market ineight, brand ineight and audience ineight
Digital etrategl – content that ie created eo that it can be ehared acroee
eocial media platorme
Content etrategl, eocial bl deeign and digital integraton
Content creaton – genuine dritere, producere, deeignere, photographere,
slm-makere and artete dork together dith lair and paeeione to be able to
create and deliier content at epeed and ecale
