Unit 13 - Tour Operations - P2, M2, D2 - Products and Services

Pearsons BTEC Level 3 Extended Diploma in Travel and Tourism - Unit 13 - Tour Operations P2, M2, D2 - Distinction - Achieved all criteria P2 describe the products and services provided by different categories of tour operator for different target markets M2 analyse how a selected tour operator’s portfolio of products and services meets the needs of its target market(s) D2 recommend, with justification, how a selected tour operator could expand its range of products and services for its current target market or adapt its range of products and services to appeal to a new market. In detail: P2 aims to show the diversity and scope of tour operators’ products and services. Different categories should be described with relevant examples. Learners should then select one tour operator from each of the categories (four in total), identify their target market(s) and provide a review of the products and services they offer. For M2, learners must analyse how the range of products and services for one selected tour operator meets the needs of their target market(s). They must demonstrate a sound understanding of what those needs are and how they are met by the current range of products and services. Learners should select their tour operator carefully to facilitate the achievement of both M2 and D2. For D2, learners must review the product range and make recommendations for how it could be expanded to widen its appeal to the tour operator’s existing target market or adapted to widen its appeal to a new target market. Recommendations must be supported by a clear rationale and justification. Examples might be to add new destinations that would appeal to the current target market and complement existing destinations or to branch out to take advantage of recent trends and attract new target groups, for example extreme sports. Assessment could be in the form of an exhibition and learners should be encouraged to choose different operators to avoid repetition. In this way the wide range and diversity of tour operators will become apparent. Detailed observation records will be needed to support evidence presented in this way https://qualifications.pearson.com/content/dam/pdf/BTEC-Nationals/Travel-and-Tourism/2010/Specification/Unit-13-Tour-operations.pdf