AIPMM - CPM PRACTICE EXAM ALREADY GRADED A+

intangibility inseparability variability perishability - Answer Nature and characteristic of a service Product Price Promotion Place - Answer What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - Answer What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - Answer What are the 7 phases of PLC? Conceive Plan Develop Qualify - Answer What are the steps of NPD? (Phases) Market Penetration - Answer What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) Product Development - Answer What is the strategy for existing market/new product? (Ansoff's Growth Matrix) Market Development - Answer What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) Diversification - Answer What is the strategy for new market/new product? (Ansoff's Growth Matrix) Introduction - Answer Market Objective: Gain awareness Competition: NoneProduct: One Price: Skimming/Penetration