Key terms for BTEC National Unit 2:
Developing a Marketing Campaign
Brand
Instantly recognisable way of identifying a product or service: could be a logo or image
BOGOF
Buy one get one free
Brainpower
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Happy hour
Reduced price at a predetermined time of the day or week
Carbon footprint
The amount of carbon dioxide and other gases emitted through fuel consumption
Market share
The percentage of a given market that a business holds
Brand personality
Characteristics to which a customer can relate, especially if similar to their own
Cash flow
, The money that goes in and out of a business
Strapline
A caption or heading often providing a brief and snappy overview of a product, service or news
story
Culture
Behaviours, habits and values of groups or individuals
Viral advertising or marketing
Unsolicited and infectious marketing tactics using social media to attract interest
Disposable income
The amount of residual money available for non-essentials after paying bills and creditors, such
as credit cards and store cards
Market intelligence
Gathering data from different sources which is analysed and evaluated to identify trends
Market research
Systematic gathering, recording and analysis of data about issues relating to marketing
products and services
Consumer
Someone who purchases and uses a product or service
Prototype
An initial version or mock-up of a concept for further development
Marketing mix
Factors that a company can control and which will persuade or influence customers to buy its
product or services. The 7Ps
Profit
Developing a Marketing Campaign
Brand
Instantly recognisable way of identifying a product or service: could be a logo or image
BOGOF
Buy one get one free
Brainpower
Read More
Previous
Play
Next
Rewind 10 seconds
Move forward 10 seconds
Unmute
0:03
/
0:15
Full screen
Happy hour
Reduced price at a predetermined time of the day or week
Carbon footprint
The amount of carbon dioxide and other gases emitted through fuel consumption
Market share
The percentage of a given market that a business holds
Brand personality
Characteristics to which a customer can relate, especially if similar to their own
Cash flow
, The money that goes in and out of a business
Strapline
A caption or heading often providing a brief and snappy overview of a product, service or news
story
Culture
Behaviours, habits and values of groups or individuals
Viral advertising or marketing
Unsolicited and infectious marketing tactics using social media to attract interest
Disposable income
The amount of residual money available for non-essentials after paying bills and creditors, such
as credit cards and store cards
Market intelligence
Gathering data from different sources which is analysed and evaluated to identify trends
Market research
Systematic gathering, recording and analysis of data about issues relating to marketing
products and services
Consumer
Someone who purchases and uses a product or service
Prototype
An initial version or mock-up of a concept for further development
Marketing mix
Factors that a company can control and which will persuade or influence customers to buy its
product or services. The 7Ps
Profit
