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MGT 6311 END OF YEAR EXAM

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MGT 6311 END OF YEAR EXAM near field communication - CORRECT ANSWER-a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code - CORRECT ANSWER-quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile - CORRECT ANSWER-personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface defining mobile channels - CORRECT ANSWER-SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy bluetooth device), AR/VR

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