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REVIEWED MIDTERM EXAM FOR MGT 6311

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REVIEWED MIDTERM EXAM FOR MGT 6311 SERP - CORRECT ANSWER-Search Engine Results Page First Phase of Customer Marketing Model - CORRECT ANSWER-Awareness Cluetrain Manifesto - CORRECT ANSWER-A set of 95 theses organised as a call to action ( CTA ) for businesses operating within a newly connected marketplace , published in 1999 While some of the book's claims have failed to materialise , it was an early source of guidelines for social media and obtained a cult like following . Market share - CORRECT ANSWER-In strategic management and marketing , market share is the percentage or proportion of the total available market or market segment that is being serviced by a company . Metric - CORRECT ANSWER-A unit of measurement . Pay per click ( PPC ) - CORRECT ANSWER-Pay per click is advertising where the advertiser pays only for each click on their advert , not for the opportunity for it to be seen or displayed .

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