Pga Pgm Level 3 Player Development

PGA PGM LEVEL 3 PLAYER DEVELOPMENT Two main components of the golf cluster are - ANS Core industries (golf ops) and Enabled industries (real estate) What are some of the primary barriers for why people don't play golf? - ANS cost, time, difficulty, conditions, lack of interest What are the ways to improve pace of play? - ANS golfer education shorter courses w firm fairways less penal rough shorter distances b/t tees additional teeing grounds T or F : a closure in one part of the country will not necessarily help a struggling facility in another region. - ANS True Golfs best customers believed that 18 hole round was a good value at $____. A round gets too expensive at $55 and too expensive at $117. - ANS 35 Former players and non players who are interested a good value was closer to $____ a round and was expensive at $45 and too expensive at $85. - ANS 25 The perceived cost of a round of golf is defined as - ANS The amount that the average consumer assumes the price is, which can be approximately three times greater than the actual cost. In order to complete a typical players need about how many hours from the time they leave their home to the time they return home again? - ANS 6 hours A golf 20/20 study found that ____ _________ ability was more important to enjoyment of a round than score' course conditions, competition and exercise. - ANS Ball striking In a stufy of core and avid golfers, ___% said they would play more golf if they got better at it. - ANS 53 The USGA indicates that the average score is what? - ANS Around 100 What are the instruction barriers that some people don't practice or take lessons? - ANS Lack of knowledge or feeling intiminated on how to pursue Lack or scheduled learning, practice and playing options Emphasis on playing skills rather than fun and social benefits Lack or pros trained to handle newcomers Weak communication bt golf pro and new customers What is the Tee It Forward initiative? - ANS To help golfers have more fun on the course and enhance their overall experience by playing at a course length that is alligned with their average driving distance. What is a appealing feature of playing from the appropriate tees? - ANS Help speed up play and increase enjoyment while still conforming to the rules of golf. T or F: alternative formats of golf can be useful as an element in player development efforts. - ANS True Golf 20/20 study found that what is the key to enjoyment in playing the game? - ANS Camaraderie ( trust and friendship among people who spend alot of time together ) For the largest segment of golfers development efforts need to emphasize on what? - ANS Fun, socializing, reducing intimidation, structured and supervised practice, and support for getting players out on the course. T or F golf 20/20 respondents were almost twice as likely to want " better course conditioning" over "better architecture and layout" as an incentive for them to pay 25% more for green fees - ANS True Contributors to a positive experience include - ANS Polite and knowledgeable marshals Effective signage Availability and ease of booking times Clean carts Good customer service Out of the 253 million total population, how many are interested in golfing more? - ANS 90 million 3 main goals of the GOLF 20/20 initiative - ANS Serve as a primary industry vehicle for incubating and exchanging ideas to facilitate interest and growth in the game To foster collaboration around specific golf 20/20 initiatives Effectively and consistently communicate golfs economic, human, and environmental contributions to society Which is not one of the three large strategy categories under Golf 2.0? - ANS A. Retain and Stregnthen the Golfing Core B. Engage the Lapsed Golfer C. Drive New Players D. Highlight the Value of Golf What are the two fundamentals built on the growth strategies of Golf 2.0? - ANS Highlighting the value of golf and PGA member education and training What can help close the gap between PGA professionals and their employees? - ANS Education of the industry at large---- to ensure a collaborative approach to this "re set" of the golf experience for future generations of customers Future growth of the game and industry success depends largely on what? - ANS How well facilities and other arms of the industry provide enjoyable golf experiences for all types of players. T or F : Properly designed and effectively priced player development programs can pay for themselves directly. - ANS True Surveys by the PGA show that every new golfer spends and average of how much during the first year that they play? - ANS $850 Player development should be treated as a - ANS core business function It can be argued that player development is, itself, the - ANS business of golf and the mission of the PGA professional. LESSON 2 - ANS PAGE 22 What is an organized activity that enhances playing skills, knowledge and enjoyment of the game, or frequency of participation? - ANS Player Development What are the three specific goals for target groups in player development? - ANS Retain and strengthen participation by core golfers Engage and bring lapsed golfers back into the game Appeal to the targeted segments of non-golfers who have some interest in golf What are the three components of successful player development programs? - ANS Orientation to the game and facility Instruction Organized practice and play T or F : An array of instructional services that is integrated into the overall golf operation CANNOT improve customer satisfaction and ultimately increase revenues in all operational areas. - ANS False, they can Regardless of how well planned the PD programs are, they will ultimately succeed of fail based on.. - ANS the strength of the instructors Which phase of the PD process addresses the "bigger picture" decisions that need to be made before adopting specific programs? - ANS Phase 1 : Create an overall design Which phase of the PD process is when specific offerings are selected to execute the strategy and achieve its objectives for PD from phase 1? - ANS Phase 2 : Select or develop specific programs Which phase of the PD process involves tasks in scheduling, staffing, promoting, setting up, and actually running the programs? - ANS Phase 3 : Implement the Programs Which phase of the PD process suggests ways to assess the success or shortcomings of PD programs, and use the assessment as a basis for making the programs even more effective? - ANS Phase 4 : Evaluate program effectiveness A player development design should be consistent with the facility's.. - ANS mission and its overall financial and service goals The steps in Phase 1 of the PD process? - ANS Study the market and potential customers Look at the facility's current customer base Assess current PD programs and resources Identify program objectives and target audiences Draft a preliminary budget for overall program What is the industry's leading rounds and revenue data collection and bench marking service? - ANS PGA Performance Trak The more that is known about current and potential customers, the more.. - ANS the facility will be able to clarify objectives, select appropriate offerings, and market effectively to target audiences. When considering programs for newcomers, occasional players, or even avid adult players, it is important to do what? - ANS step back and look at golf from the customers perspective Players that play 8 or more times each year - ANS Core Golfers Players that play 25 or more rounds a year - ANS Avid golfers While avid golfers make up ___% of all golfers, they generate ___% of the revenue. - ANS 23;63 What can yield a good understanding of current customers, the segments that are served, the segments that are not--representing potential growth opportunities that can be tapped through PD programs? - ANS Customer Survey What represents a useful tool for understanding the golfer population in general, as well as specific customers at a facility? - ANS Player segmentation research Why is customer satisfaction an important business objective? - ANS bc satisfies customers return to the facility and spread the word to other potential customers. T or F : If the program does not appear to be financially feasible on paper, adjustments should be made AFTER proceeding with the remainder of the planning process. - ANS False, should be made before Budgeting for PD is best performed in conjunction with the facility's overall... - ANS business planning and budgeting process _______are invaluable tools for assessing the success of the programs. - ANS Budgets What is vital to the success of any PD program? - ANS effective communication b/t ownership and the PGA professional in charge When creating a new program or selecting an available one, program planners should make sure that the format.. - ANS is most appropriate and appealing for intended customers. What is one of the most important tasks for the future of the game and the success of the facility? - ANS introducing non-players or re-introducing lapsed players to the game of golf What are the three elements that Welcome to Golf contain? - ANS Attraction/orientation Basic skill development Transition to play The aim is to prepare beginners, infrequent players, and former players to play on the golf course - ANS Basic Skill Development T or F: Development programs are not just for enticing new players--they can also help bring former players back into the game, or get established players out on the course more often - ANS True The main idea behind these is to get customers back on the property and create new business opportunities for the operation. - ANS Loyalty Programs What is the advantage of loyalty programs? - ANS receive sizable advanced cash payment and it encourages the customer to visit the property frequently. These programs help establish customer play habits or patterns that engage them in fun and social or competitive experience - ANS leagues and tournaments _______ are a key target group for player development initiatives, and they respond well to such efforts - ANS Women Women represent a significant untapped market--studies have indicated that __% of women say they do not play golf but would like to learn. - ANS 42 ________________ is a networking and education organization that believes that the difference in getting a woman to the golf course once and turning her into a best customer has everything to do with how she is treated once she arrives in the sport. - ANS Women in the Golf Industry (WIGI) This academy's mission is to coordinate a fun, systematic approach to growing junior golf participation, with PGA professionals at the forefront of delivering this experience. - ANS PGA Sports Academy Three levels of the PGA Sports Academy - ANS Sport Player Champion Five areas of the PGA Sports Academy to help youth learn, develop, and practice the skills to become better and enjoy the game - ANS Fitness and Nutrition Golf Skills Sportsmanship, Etiquette, and Rules Golf and "near Golf" Experiences Golf and Physical Assessments A comprehensive growth of the game initiative with the mission of increasing participation among new and existing golfers, as well as getting former golfers back out on the course. - ANS Play Golf America Two main components of Play Golf America - ANS 1. Website for consumers 2. Play Golf America section in the Player Development Center on PGALinks ___________ is a play golf america program that embodies all major principles of an effective introduction to golf and conveys the skills it takes to play. Designed to bring consumers into the game in a fast, fun, and affordable way. - ANS Get Golf Ready Combining instruction and practice services for a particular golfer population is called - ANS Packaging A well thought out development program provides.. - ANS the foundation for success ______ can help in planning, setting up, and tracking such details to better ensure a smooth running program - ANS Checklists Example of increasing the likelihood of retaining new players, but also cost the facility potential revenue - ANS Giving student who completes the program a gift certificate for a free round of golf _______ is a key to accomplishing the facility's player development objectives - ANS promotion A computer based scheduling system that makes it easier to track and communicate with participants - ANS Customer Relationship Management (CRM) Guiding principles for group teaching are.. - ANS page 62 The ultimate goal for participants is to - ANS keep people involved in the game Reasons for gathering and analyzing such data and feedback in evaluations - ANS 1. improve the design and delivery of the programs 2. justify player development and the golf professionals role in development What is obviously important to player development programs? - ANS budget tracking T or F : Whether positive or negative, all feedback from customers is valuable - ANS True Advantage of a follow up survey - ANS page 64 T or F Teaching has been typically viewed as a duty to the game or a source of extra income for the individual instructor, rather than the facility. - ANS True What is the primary business for a stand alone facility? - ANS Teaching Many outstanding facilities wih brand name instructors gross from $__________ to $__________ or more in annual teaching revenues. - ANS 100,000 ; 400,000 Developing a strong teaching business can be good for who? - ANS Golf professional, the facility, and the industry What does an effective teaching business plan spell out? - ANS Clear goals for the teaching program that are consistent with the mission of the facility as a whole. Outstanding instructors agree that ________ is key to expanding and controlling the business. - ANS Planning Benefits of business planning for the teaching professional - ANS Clarifies objectives Communicates objectives Motivates staff Serves as a finacial roadmap Helps measure success Increase credibility T or F whether the business plan is elaborate or simple, systematic planning provides a path to the future - ANS True Five phases of the business planning model - ANS 1. Define the business 2. Assess the current state of the business 3. Develop business goals, objectives, and related strategies 4. Prepare financial forecasts and budgets 5.Monitor performance A brief statement of its purpose for existing, a statement of who it it is, what it does and for whom - ANS Mission statement _________ should touch down in what is distinctive about the teaching business, who it sereves, what standard of service it provides, and what issues may drive future planning considerations. - ANS Teaching mission statement Every product and service has a specific set of ______ and ______. - ANS features and benefits How have professionals marketed and sold their services of their employment at a facility as well as emphasize their expertise in the game and business of golf as the foundation of their business value? - ANS Features T or F : PGA professionals are often viewed by customers and facility management as a cost, rather than a benefit. - ANS True What do marketing and promotion start with? - ANS Teaching staff is in their day to day interactions with their customers What does a promotional plan identify? - ANS Specific tasks, a time frame, the person responsible, and the amount of budgeted funds. What is an important aspect of promotional tracking? - ANS Keeping records of how each student became aware of the program. What is the most effective promotional activity that generates word of mouth endorsements, which are the most effective and least expensive advertisements? - ANS providing excellent,results-producing service to customers What delegation strategy should teachers use with beginners? - ANS directing What delegation strategy should teachers use with highly skilled and experienced golfers? - ANS involving What is the foundation of a teaching experience delivered by a professional? - ANS Acting with integrity What is one of the best tools for building an effective instructional team? - ANS interviewing One excellent onsite training technique involves.. - ANS periodic observation of peers conducting lessons, followed by a discussion of the lesson elements. T or F :Informal training will likely be the primary strategy for updating skills and improving services. - ANS True What do comprehensive written procedures manuals help the team members do? - ANS Stay informed about the operational aspects of the program READ 75-99 - ANS ...