PGM Player Development Level 3

PGM Player Development Level 3 The head professional created a player development program designed for 12 women new to the game. After the first session she noticed that the participants had a wide range of varying skills and individual needs. What would be the best course of action in response to this situation? - ANS Adjust the planned activites What must a PGA golf professional do to effectively conduct the evaluation phase? - ANS Gather relevant information What should a golf professional do to encourage golfers to participate in the entire player development program? - ANS Maintain personal contact through each session What should always be in play when promoting a facility's player development program? - ANS Features and benefits What is the ultimate goal of a player development program? - ANS To keep people involved in the game True or False: comparing estimates of anticipated expenses to anticipated revenue is how a player development program budget is produced. - ANS True Assistant pro Ellen Jackson is developing a proposal for a free junior golf clinic as a part of the facility's player development program mix. What can Ellen reasonably represent as an anticipated outcome if her program is implemented? - ANS More rounds played (increased revenue) At which stage of the player development planning process should consideration be given to how new programs would blend with the other operational departments at the facility? - ANS Develop business objectives and related strategies What is the purpose of program objectives? - ANS Clarify what the facility intends to accomplish A new development program for seniors features a group short game lesson followed by a pitch, chip, and putt contest. What is missing from the program? - ANS Tour of the facility True or False: local little league baseball should be considered a potential competitor to any.... - ANS True What does Play Golf America offer facilities as means to attract new, former, and occasional golfers? - ANS Facility's web page to promote programs and events (marketing) True or False: golfer portraits identified new golfers and juniors as the most promising golfer segment for player development programs. - ANS False Which can reasonably be anticipated as a result of creating a business plan? - ANS Spells out clear goals for the teaching program that are consistent with the mission of the facility as a whole In spite of ABC golf clubs first class driving range, Judy chose not to return to the facility because of her experience with her instructor. According to the customer relations model, what is the correct way to classify the problem? - ANS Staffing Which is involved in the "assess the current state of the teaching business" phase? - ANS Conducting a SWOT analysis Which is likely to be the best way for a PGA professional to promote themselves? - ANS Internet/website or getting staff on board At which facility type is it most advisable to have promotions immediately and readily available to their customers? - ANS Private, resort, or public What term is defined as enabling people to make decisions and take responsibilities for functions under their control? - ANS Empowering The assistant golf pro has been asked to devise a plan to promote the facility's teaching business to the seniors segment of the facility's customer base. What promotional consideration should be incorporated? - ANS Helping teachers understand the buy in motivation of this golfer segment By law, which statement concerning employment of independent teaching contractors is correct? - ANS Facilities must give up control over how an independent contractor teaches Testing assumptions using different scenarios is involved in which phase of the PGA business planning model? - ANS Preparing financial forecasts and budgeting Why do most facilities require that all lesson income goes through POS? - ANS Recored keeping can affect profitability, protect against liability, and provide a basis for good customer relations What situation would influence a teaching operation to adopt a rotation system? - ANS Walk-ins Which PGA plan offers 10 growth strategies for retaining and strengthening the golfing core, engaging the lapsed golfer, and driving new players? - ANS Golf 2.0 Across the board, roughly what percentage of golfers participate in instructional programs in a given year? - ANS 15% Which statement accurately describes the latent demand for playing golf? - ANS For every one golfer, there is one person who might like to play Which strategy to attract more players is supported by research on the amount? - ANS Golf 2.0 highlights the value of golf education and training Where does the primary leadership responsibility for player development initiative stem from? - ANS Local PGA pros Which is an example of an enabled industry in the golf econoimc cluster? - ANS Real estate premiums True or False: a golf company is an enabled industry - ANS False What is the intent behind the PGA's "Tee it Forward" initiative? - ANS Help golfers have more fun on the course and enhance their overall experience by playing at a course length that is aligned with their average driving distance Students are having trouble signing up for clinics? - ANS Systems True or False: An instructor's past lesson log is an example of a player development plan? - ANS True ....Families and timeliness of golf.... - ANS Breaking the course into 6 hole segments Core industries - ANS Golf course capital investment Golf facility operations Golfer supplies (on and off the course) Media, tournaments, associations and charities Enabled industries - ANS Hospitality/tourism Real estate Three important barriers to increased participation are: - ANS Cost Time Difficulty of the game Cost of golf = - ANS Playing fees + equipment + lessons + tournament fees + other associated costs How much time does a typical player need for an 18-hole round of golf? - ANS 6 hours, from the time they leave their homes to the time they return home again Ideas to help increase pace of play: - ANS Golfer education Shorter courses with firmer fairways Less penal rough Shorter distances between tees Provide additional teeing ground What is a golfer's average score? - ANS 100 What is player development? - ANS An organized activity that enhances playing skills, knowledge and enjoyment of the game, or frequency of participation. Specific goals are: Retain and strengthen participation by core golfers Engage and bring lapsed golfers back into the game Appeal to targeted segments of non-golfers who have some interest in golf Three major components or successful player development: - ANS Orientation to the game and the facility Instruction Organized practice and play Four phases of player development: - ANS Phase 1 - Create an overall design Phase 2 - Select of develop specific programs Phase 3 - Implement the programs Phase 4 - Evaluate program effectiveness Five phases of the PGA Business Planning Model - ANS 1. Define the business 2. Assess the current state of the business 3. Develop business goals, objectives, and related strategies 4. Prepare financial forecasts and budgets 5. Monitor performance Benefits of business planning for the teaching professional - ANS Clarifies objectives Communicates objectives Motivates staff Serves as a financial roadmap Helps measure success Increases credibility