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Exam (elaborations)
MGT 6311 Midterm
Preview 2 out of 6 pages
MGT 6311 Midterm 1. What are the two biggest components of US ad spending, and how are they trending? 2. What are the two biggest sources of online traffic, and how are they trending? 3. How are budgets in the US changing per mobile, desktop, TV and digital? 4. What are some of the drivers of digital marketing becoming more important?
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