MGT 6311 gatech Midterm Vocab Questions With 100% Accurate Answers

MGT 6311 gatech Midterm Vocab Questions With 100% Accurate Answers Cluetrain Manifesto - ANS-A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cultlike following Market share - ANS-In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a company. Pay per click (PPC) - ANS-Advertising where the advertiser pays only for each click on their advert, not for the opportunity for it to be seen or displayed. Return on investment (ROI) - ANS-The ratio of cost to profit. Search engine optimisation (SEO) - ANS-The practice that aims to improve a website's ranking for specific keywords in the search engines. Strategy - ANS-A set of ideas that outline how a product or brand will be positioned and achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service. Looks at 4 pillars: environment, business, customers, competitors Tactic - ANS-A specific action or method that contributes to achieving a goal Porter's 5 Forces - ANS-Power of suppliers, power of customers, threat of new entrants, threat of substitute products -- competitive rivalry within industry 5 P's of marketing mix - ANS-Product, price, place, promotion, people SWOT - ANS-Strength, weakness, opportunities, threats What do objectives need to be? - A