MGT 6311 - Final Exam New Update Solution

MGT 6311 - Final Exam New Update Solution Youtube Stats - Correct-- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are 2mins Most common videos - Correct-- Explainers - Product Demos - How-Tos - Testimonials Video Stats - Correct-4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day watch videos on Facebook 85% of videos watched on Facebook are watched without sound Video Views - Correct-A video is considered a view on Facebook if it runs for at least 3 seconds Impact on Video on email - Correct-Including video in email increase consumer engagement and has an overall positive impact on the channel The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65% - reduces unsubscribes by 26% A video included in the email increases CTR by 200-300% Impact of Video on Websites - Correct-Video has a roughly 100% increase in conversion rates Online Video Stats - Correct-- online videos will account for 80% of all consumer web traffic by 2020 - 83% of consumers indicate they're willing to share videos they like with their friends and peers - 85% of the US internet audience watches videos online. Business goals for using online video - Correct-- Communication - Sales - Lead Generation - Customer Service - Promotion Customer preference/behaviors - Correct-- 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping CONTINUES...