Cost vs Coverage
Obviously the source of media a business uses can have a huge efect on both the
cost and coverage of the advertsements. This means that the chosen media can
be dependent on both the budget and target audience for the marketng
campaign. For example if an advertsement has a fairly low budget and was
targeted at young adults social media is usually best suited for this. Whereas if a
business had a fairly high budget with the intent of venturing into new markets
they can utlise the use of internatonal advertsingg although this would be a costly
campaign it can be the best way to obtain the highest coverage possible. An
example of a business using internatonal marketng would be ASOS using social
media to advertse to over 30 countries.
Obviously the source of media a business uses can have a huge efect on both the
cost and coverage of the advertsements. This means that the chosen media can
be dependent on both the budget and target audience for the marketng
campaign. For example if an advertsement has a fairly low budget and was
targeted at young adults social media is usually best suited for this. Whereas if a
business had a fairly high budget with the intent of venturing into new markets
they can utlise the use of internatonal advertsingg although this would be a costly
campaign it can be the best way to obtain the highest coverage possible. An
example of a business using internatonal marketng would be ASOS using social
media to advertse to over 30 countries.
