BREXIT, LEADERSHIP COMMUNICATION AND
POLITICAL DISCOURSE- A CONTENT ANALYSIS
202291179
Supervisor- Dr Sebastian Dellepiane Avellaneda
MSc International Relations
,Acknowledgement
My gratitude goes to my supervisor, Dr Sebastian for his constant and exceptional
encouragement throughout the dissertation process. Dr Mark Shephard’s insightful
critique has significantly impacted this study’s direction and degree of competence.
Their advice has improved my academic career and I am grateful for it.
I am grateful to my friends and family for their unwavering support. Their
encouragement, patience, and tolerance have always inspired me, helping me push
beyond challenges and continue pursuing my academic objectives. Their faith in my
abilities has inspired me, and I appreciate my robust support network.
Without all of the encouragement and support of my loved ones, I could not have
completed my dissertation. Thank you for supporting me throughout my academic
journey and for being there for me through the good times and the bad. We’ve both
benefited much from your support and affection, and I appreciate the delight we’ve
had together in attaining our goal.
,Abstract
This paper looks at how the communication style and substance of the political
leadership in the UK altered both before and after the Brexit referendum in 2016.
Speeches and declarations by prominent politicians from major parties such as the
Conservatives, Labour, and the SNP are subjected to a comparative content
analysis. The data shows distinct differences in the rhetoric used during the
campaigns between pro- and anti-Brexit. Following the Brexit vote, political parties
adjusted their messaging and positions on policy. Under the leadership of Boris
Johnson, the Conservatives solidified their support for implementing Brexit, while
Labour attempted to put the topic to rest. Meanwhile, the SNP used Brexit as a
means of advancing their goals of independence. The results demonstrate intricate
post-referendum dynamics as the involved parties modified their communication
tactics in the face of a changed environment. Political polarization, voter
disengagement and the significance of leadership communication in framing
important social events are examined as implications. The shifting narrative reveals
complex mechanisms forming Brexit divides. It is necessary to conduct further
research on the effects and resonance of rhetorical strategies in UK politics.
, Table of Contents
Introduction
Literature review
Methodology
Implications
Findings
Conclusion
Bibliography
POLITICAL DISCOURSE- A CONTENT ANALYSIS
202291179
Supervisor- Dr Sebastian Dellepiane Avellaneda
MSc International Relations
,Acknowledgement
My gratitude goes to my supervisor, Dr Sebastian for his constant and exceptional
encouragement throughout the dissertation process. Dr Mark Shephard’s insightful
critique has significantly impacted this study’s direction and degree of competence.
Their advice has improved my academic career and I am grateful for it.
I am grateful to my friends and family for their unwavering support. Their
encouragement, patience, and tolerance have always inspired me, helping me push
beyond challenges and continue pursuing my academic objectives. Their faith in my
abilities has inspired me, and I appreciate my robust support network.
Without all of the encouragement and support of my loved ones, I could not have
completed my dissertation. Thank you for supporting me throughout my academic
journey and for being there for me through the good times and the bad. We’ve both
benefited much from your support and affection, and I appreciate the delight we’ve
had together in attaining our goal.
,Abstract
This paper looks at how the communication style and substance of the political
leadership in the UK altered both before and after the Brexit referendum in 2016.
Speeches and declarations by prominent politicians from major parties such as the
Conservatives, Labour, and the SNP are subjected to a comparative content
analysis. The data shows distinct differences in the rhetoric used during the
campaigns between pro- and anti-Brexit. Following the Brexit vote, political parties
adjusted their messaging and positions on policy. Under the leadership of Boris
Johnson, the Conservatives solidified their support for implementing Brexit, while
Labour attempted to put the topic to rest. Meanwhile, the SNP used Brexit as a
means of advancing their goals of independence. The results demonstrate intricate
post-referendum dynamics as the involved parties modified their communication
tactics in the face of a changed environment. Political polarization, voter
disengagement and the significance of leadership communication in framing
important social events are examined as implications. The shifting narrative reveals
complex mechanisms forming Brexit divides. It is necessary to conduct further
research on the effects and resonance of rhetorical strategies in UK politics.
, Table of Contents
Introduction
Literature review
Methodology
Implications
Findings
Conclusion
Bibliography
