Market research Marktonderzoek
An essential part of any business strategy, to
find out information about a particular
market
surveys Vragenlijst
an activity in which many people are asked
a question or a series of questions in order
to gather information about what most
people do or think about something
To launch lanceren
In-depth interview Diepte interview
In-depth interviewing is a qualitative
research technique that involves conducting
intensive individual interviews with a small
number of respondents to explore their
perspectives on a particular idea, program,
or situation.
To collect new data Gegevens verzamelen
To reduce Verkleinen, verminderen
Primary research New information
Secondary research Cheaper information, the info is on the
internet = desk research
Research that you can search from your
desk, you don’t have to go outside
collocations Words that are used together a lot
Bv: merry Christmas
Focus groups a small diverse group of participants chosen
using criteria to represent target costumers
for a new product or service. A company
brings them together with a moderator who
asks questions to find out what they think
to gather qualitative data
quantitative Kwantitatief:
Relating to research. Where the results can
be shown in the form of numbers or
percentages,…
Product tester Someone who tries out something new to
determine how well it performs
impact the effect or influence that an event,
situation,… has on someone or something
respondent Someone who answers a set of questions,
especially in a survey
gauge Measure how people feel about something
or the effect that something is likely to have
on them
researcher a person whose job is to study a particular
subject to find out new things about it
, qualitative Relating to the quality or standard of
something rather than the quantity
gather Collect or accumulate over a period of time
viable Used to describe something that is realistic.
Ant therefor may succeed
Data analysis Careful examination of something in order
to understand it better
Diverse, different Very different from each other
participants Deelnemers
People who take part in an activity or event
criteria Standards to judge something
A target group Doelgroep
A specific group which a product or service
is aimed at
A moderator Someone whose job is to control a
discussion between people
Open question Een vraag waar je open kan op antwoorden
Leading question Het antwoorden moet in een bepaalde
richting, want je word gestuurd door de
vraag die wordt gesteld
They are deliberately to influence the
listener into choosing a particular response
- What are your thoughts on… Deze zinnen kunnen leiden tot een open
- How would the team feel about… vraag of een leidende vraag, afhankelijk van
- Have you considered… wat er volgt. Dus deze zinnen moet je
- How about… vanbuiten leren om de zin juist te starten.
- Would your staff be interested in…
- What do you think about…
- Have you thought about…
addition toevoeging
To believe geloven
To suggest aanbevelen
Eco-friendly Eco-friendly items and materials are defined
as being not environmentally harmful.
These products promote green living or
green manufacturing methods that lessen
the amount or types of resources used.
majority De meederheid
agreement overeenkomst
Match their luxory Overeenkomen met hun luxe
To confirm bevestigen
recognizable herkenbaar
To indicate Aageven, wijzen op, aanduiden
To be mentored Begeleid worden
act handeling
community gemeenschap
An essential part of any business strategy, to
find out information about a particular
market
surveys Vragenlijst
an activity in which many people are asked
a question or a series of questions in order
to gather information about what most
people do or think about something
To launch lanceren
In-depth interview Diepte interview
In-depth interviewing is a qualitative
research technique that involves conducting
intensive individual interviews with a small
number of respondents to explore their
perspectives on a particular idea, program,
or situation.
To collect new data Gegevens verzamelen
To reduce Verkleinen, verminderen
Primary research New information
Secondary research Cheaper information, the info is on the
internet = desk research
Research that you can search from your
desk, you don’t have to go outside
collocations Words that are used together a lot
Bv: merry Christmas
Focus groups a small diverse group of participants chosen
using criteria to represent target costumers
for a new product or service. A company
brings them together with a moderator who
asks questions to find out what they think
to gather qualitative data
quantitative Kwantitatief:
Relating to research. Where the results can
be shown in the form of numbers or
percentages,…
Product tester Someone who tries out something new to
determine how well it performs
impact the effect or influence that an event,
situation,… has on someone or something
respondent Someone who answers a set of questions,
especially in a survey
gauge Measure how people feel about something
or the effect that something is likely to have
on them
researcher a person whose job is to study a particular
subject to find out new things about it
, qualitative Relating to the quality or standard of
something rather than the quantity
gather Collect or accumulate over a period of time
viable Used to describe something that is realistic.
Ant therefor may succeed
Data analysis Careful examination of something in order
to understand it better
Diverse, different Very different from each other
participants Deelnemers
People who take part in an activity or event
criteria Standards to judge something
A target group Doelgroep
A specific group which a product or service
is aimed at
A moderator Someone whose job is to control a
discussion between people
Open question Een vraag waar je open kan op antwoorden
Leading question Het antwoorden moet in een bepaalde
richting, want je word gestuurd door de
vraag die wordt gesteld
They are deliberately to influence the
listener into choosing a particular response
- What are your thoughts on… Deze zinnen kunnen leiden tot een open
- How would the team feel about… vraag of een leidende vraag, afhankelijk van
- Have you considered… wat er volgt. Dus deze zinnen moet je
- How about… vanbuiten leren om de zin juist te starten.
- Would your staff be interested in…
- What do you think about…
- Have you thought about…
addition toevoeging
To believe geloven
To suggest aanbevelen
Eco-friendly Eco-friendly items and materials are defined
as being not environmentally harmful.
These products promote green living or
green manufacturing methods that lessen
the amount or types of resources used.
majority De meederheid
agreement overeenkomst
Match their luxory Overeenkomen met hun luxe
To confirm bevestigen
recognizable herkenbaar
To indicate Aageven, wijzen op, aanduiden
To be mentored Begeleid worden
act handeling
community gemeenschap
