Adam El Masmoudi Garcia
P1
Aston Martin
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars and grand
tourers. It was founded in 1913 by Lionel Martin and Robert Bamford.
Aston Martin is a multinational private limited company which operates in the sector of
automobiles and therefore the secondary sector as they manufacture cars and also in the
tertiary sector as they sell their cars to consumers through their various dealerships. Aston
Martin has diversified to speed boats, and real estate development and it continues to expand
its presence around the world. Aston Martin headquarters are located in Gaydon,
Warwickshire, England, United Kingdom.
Aston Martin continues to expand its presence around the world with the official dealer
network now spanning over 145 locations in 44 countries and 1,850 employees. They make
7,000 cars a year, which is equivalent to Ferrari and enough to meet or nearly meet demand.
See appendix 1 – Aston Martin
Aston Martin domestically has opened a new warehouse: “11 August, 2015, Gaydon: Aston
Martin is today announcing the opening of a new warehouse and logistics hub. Created to
support the future expansion of the business, the new facility is located at Wellesbourne,
close to the company’s headquarters in Gaydon, Warwickshire.” and they have also invested
in the Gaydon Factory “The investment in our Gaydon HQ forms part of our long term
strategy which is focused around being the number one British luxury sports car brand.”
Organic growth is the process of business expansion by increased output, customer base
expansion, or new product development. Aston Martin opened a new warehouse and logistic
hub and invested a great quantity of money into their Gaydon Factory to support the
expansion and of the business.
As of internationally they´ve confirmed that the coming years will see Aston Martin
implementing the biggest investment programme in the 101 year history of the brand, with a
plan to inject over £500 million into the company’s next generation of high performance
sports cars and the opening of new dealerships over the Middle East and Asia. This
investment started back in 2014 and was finished lately in 2015. As of opening the
dealerships over the Middle East and Asia it started back in 2015. These two countries are
fast growing economies which mean that they have an increase in the capacity of their
economy to produce goods and services, compared from one period of time to another, which
means that they are able to increase their productivity by discovering new resources,
increasing the labour force or creating superior technology or other capital goods. Therefore,
Aston Martin has seen this as a great opportunity to expand the business internationally and
they have opened new dealerships over there to expand its sales and service operations to
cover more of the world’s key luxury markets.
See appendix 2 – Aston Martin
P1
Aston Martin
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars and grand
tourers. It was founded in 1913 by Lionel Martin and Robert Bamford.
Aston Martin is a multinational private limited company which operates in the sector of
automobiles and therefore the secondary sector as they manufacture cars and also in the
tertiary sector as they sell their cars to consumers through their various dealerships. Aston
Martin has diversified to speed boats, and real estate development and it continues to expand
its presence around the world. Aston Martin headquarters are located in Gaydon,
Warwickshire, England, United Kingdom.
Aston Martin continues to expand its presence around the world with the official dealer
network now spanning over 145 locations in 44 countries and 1,850 employees. They make
7,000 cars a year, which is equivalent to Ferrari and enough to meet or nearly meet demand.
See appendix 1 – Aston Martin
Aston Martin domestically has opened a new warehouse: “11 August, 2015, Gaydon: Aston
Martin is today announcing the opening of a new warehouse and logistics hub. Created to
support the future expansion of the business, the new facility is located at Wellesbourne,
close to the company’s headquarters in Gaydon, Warwickshire.” and they have also invested
in the Gaydon Factory “The investment in our Gaydon HQ forms part of our long term
strategy which is focused around being the number one British luxury sports car brand.”
Organic growth is the process of business expansion by increased output, customer base
expansion, or new product development. Aston Martin opened a new warehouse and logistic
hub and invested a great quantity of money into their Gaydon Factory to support the
expansion and of the business.
As of internationally they´ve confirmed that the coming years will see Aston Martin
implementing the biggest investment programme in the 101 year history of the brand, with a
plan to inject over £500 million into the company’s next generation of high performance
sports cars and the opening of new dealerships over the Middle East and Asia. This
investment started back in 2014 and was finished lately in 2015. As of opening the
dealerships over the Middle East and Asia it started back in 2015. These two countries are
fast growing economies which mean that they have an increase in the capacity of their
economy to produce goods and services, compared from one period of time to another, which
means that they are able to increase their productivity by discovering new resources,
increasing the labour force or creating superior technology or other capital goods. Therefore,
Aston Martin has seen this as a great opportunity to expand the business internationally and
they have opened new dealerships over there to expand its sales and service operations to
cover more of the world’s key luxury markets.
See appendix 2 – Aston Martin
