UCLA Comm 10 Final Exam with correct Answers

UCLA Comm 10 Final Exam with correct Answers What are the 4 functions of mass media? - ️️ Content Medium Manifest Latent What is Content? - ️️ the media functions as a source of information ex: during elections: newspapers - give you information about election, candidates, etc. - key in helping one vote ex: influencing on how you dress by weather - key: specific information you get on weather What is Medium? - ️️ the main function of the media lies within the elements of the medium itself ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each other a common ground to talk about What is Manifest? - ️️ the function of the media that is obvious ex: read a book because one is interested in the plot What is Latent? - ️️ the function of the media that is hidden, unintended ex: listening to radio during breakfast to avoid talking to husband What are the 6 (Societal) Functions of Mass Media? - ️️ Status Confirm Pass on/Enforces traditions, norms, values Narcotizing Effect Services Political System Create Social Cohesion Services Economy How does it Confirm Status? - ️️ Media confirms status of organization, people, event by reporting on them; thus making them important - media legitimizes people/issues ex: Gay student killed: media covered; gay rights got covered How does it Pass on/Enforces traditions, norms, values? - ️️ Media tells what's right and what's wrong - certain news tells what to do and makes sure you follow them - usually mass media upholds status quo - giving homogenizing effect ex: man doesn't pay taxes: story comes out then he went to jail How does it have a Narcotizing Effect? - ️️ narcotics: destroys senses - media blinds and distorts our senses; thus, failing to support critical thinking