Google ads certification assessment
Ways google ads advances business goals - correct answer -drive sales
-get leads
-increase website visits
-influence consideration
-build awareness
-promote your app
3 Principles Google ads is built around - correct answer Relevance
Control
Results
Relevance - correct answer helps you connect with the right people, with the right message, at the right time. Your ads can appear on Google Search, Youtube, and more, just when someone is looking for products or services like yours. You can also customize options, such as keywords and location, to get in front of the most relevant customers
Control - correct answer google ads give you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast action to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.
Results - correct answer use measurement tools to understand how your campaigns are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you can get the most out of you investment
Q: You're a brand manager with an commerce retail company, and are looking to advertise online and measure the volume of sales coming from your digital campaigns. Which benefits google ads could help?
- correct answer A-Results Google Ads campaign types - correct answer Search
Display
Video
Shopping
App
Search - correct answer search ads appear next to google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a search campaign, you can make sure potential customers notice your brand, consider your products, and take action.
Display - correct answer can appear across a network of more than 2 million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.
Video - correct answer with video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content across YouTube and across Googles network of websites and apps. Only pay when people choose to watch your ad. Video
Shopping - correct answer shopping ads appear next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling
before they select your ad. Use a shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.
App - correct answer after a simple setup process, App campaigns run ads across Google's largest properties, including Search, Play, and Youtube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customer find you.
Specialized campaign types - correct answer Local
Hotel
Discovery Local - correct answer local campaigns help you drive important offline metrics- like store visits or in-
store sales—by advertising on multiple platforms. Let Google ads optimize how your ads appear on search, map, display, and youtube to maximize your offline performance
Hotel - correct answer these campaigns display hotel prices and availability on search, maps, and assistant to connect you with the millions travelers actively searching for you.
Discovery - correct answer you can easily engage customers across googles most popular properties with
a variety of rich, unique ad formats. Reach your users across the youtube home feed, gmail, and googles discover feed
Smart Campaigns - correct answer the default for advertisers new to Google Ads. They're a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing google ads campaigns. Let our smart technology improve your ads, so you can
focus o whats most important—running your business.
Features you can customize to optimize your campaign - correct answer Device targeting
Locations and language targeting
Bidding and budget settings
Ad extentions
Device targeting - correct answer reach your customers on any device, including desktops, tablets and smartphones
Value of google display ads - correct answer -powerful intent signals
-massive scale
-measurable performance
-easy campaign setup
What is a Smart Display campaign? - correct answer -Smart display campaigns are a campaign type that uses full automation. It bundles together all the pillars of successful Display campaigns and accesses the best of Google's machine learning capabilities to optimize and automate nearly all aspects of your display campaigns. You provide a few inputs:
Ways google ads advances business goals - correct answer -drive sales
-get leads
-increase website visits
-influence consideration
-build awareness
-promote your app
3 Principles Google ads is built around - correct answer Relevance
Control
Results
Relevance - correct answer helps you connect with the right people, with the right message, at the right time. Your ads can appear on Google Search, Youtube, and more, just when someone is looking for products or services like yours. You can also customize options, such as keywords and location, to get in front of the most relevant customers
Control - correct answer google ads give you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast action to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.
Results - correct answer use measurement tools to understand how your campaigns are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you can get the most out of you investment
Q: You're a brand manager with an commerce retail company, and are looking to advertise online and measure the volume of sales coming from your digital campaigns. Which benefits google ads could help?
- correct answer A-Results Google Ads campaign types - correct answer Search
Display
Video
Shopping
App
Search - correct answer search ads appear next to google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a search campaign, you can make sure potential customers notice your brand, consider your products, and take action.
Display - correct answer can appear across a network of more than 2 million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.
Video - correct answer with video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content across YouTube and across Googles network of websites and apps. Only pay when people choose to watch your ad. Video
Shopping - correct answer shopping ads appear next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling
before they select your ad. Use a shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.
App - correct answer after a simple setup process, App campaigns run ads across Google's largest properties, including Search, Play, and Youtube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customer find you.
Specialized campaign types - correct answer Local
Hotel
Discovery Local - correct answer local campaigns help you drive important offline metrics- like store visits or in-
store sales—by advertising on multiple platforms. Let Google ads optimize how your ads appear on search, map, display, and youtube to maximize your offline performance
Hotel - correct answer these campaigns display hotel prices and availability on search, maps, and assistant to connect you with the millions travelers actively searching for you.
Discovery - correct answer you can easily engage customers across googles most popular properties with
a variety of rich, unique ad formats. Reach your users across the youtube home feed, gmail, and googles discover feed
Smart Campaigns - correct answer the default for advertisers new to Google Ads. They're a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing google ads campaigns. Let our smart technology improve your ads, so you can
focus o whats most important—running your business.
Features you can customize to optimize your campaign - correct answer Device targeting
Locations and language targeting
Bidding and budget settings
Ad extentions
Device targeting - correct answer reach your customers on any device, including desktops, tablets and smartphones
Value of google display ads - correct answer -powerful intent signals
-massive scale
-measurable performance
-easy campaign setup
What is a Smart Display campaign? - correct answer -Smart display campaigns are a campaign type that uses full automation. It bundles together all the pillars of successful Display campaigns and accesses the best of Google's machine learning capabilities to optimize and automate nearly all aspects of your display campaigns. You provide a few inputs:
