Neil Patel 40068068 Unit 34 M2
M2: Assess how your own website design contributes to fulfilling the organization's purpose through
meeting the requirements of the target audience.
Introduction
In this assignment the main focus will be around the target audience that I have focused my
designed website on. Which for me I have designed a website for Universal Footwear, for the target
audience of people ageing from 11 years onwards. I will be looking at different aspects of my website
and will then be providing examples on how I tried to make sure my website met these aspects
needs, and also at the same time meeting the target audience's requirements too.
For my website design I made sure that everything I included was enough to meet the requirements
of my target audience and I will be explaining this in much further detail the more I progress through
this assignment. But just so I make it clear I based the website on footwear products and gear that I
feel would have been more attractive to my target audience eye.
When I was looking at the website and how I could get it to be more attractive to my target audience
another thing that I had to consider was the aims and objectives that are set by Universal Footwear.
This is that they would like to increase the amount of profit and sales by the company, and also they
want to make their websites more relevant and to be more attractive to customers.
I took all of these factors into consideration when I was designing the website for my target
audience. Then I linked these back to the points I focused on in an earlier assignment. Therefore I
had to make sure that the following things met the requirements of the target audience I was aiming
this website at. These being:
● Navigation
● Efficiency
● Language
● Visual Appeal
● Accuracy
● Speed Of Response
● Respect Of Privacy
Then with these factors I linked them to the target audience and the aims and objectives of Universal
Footwear.
M2: Assess how your own website design contributes to fulfilling the organization's purpose through
meeting the requirements of the target audience.
Introduction
In this assignment the main focus will be around the target audience that I have focused my
designed website on. Which for me I have designed a website for Universal Footwear, for the target
audience of people ageing from 11 years onwards. I will be looking at different aspects of my website
and will then be providing examples on how I tried to make sure my website met these aspects
needs, and also at the same time meeting the target audience's requirements too.
For my website design I made sure that everything I included was enough to meet the requirements
of my target audience and I will be explaining this in much further detail the more I progress through
this assignment. But just so I make it clear I based the website on footwear products and gear that I
feel would have been more attractive to my target audience eye.
When I was looking at the website and how I could get it to be more attractive to my target audience
another thing that I had to consider was the aims and objectives that are set by Universal Footwear.
This is that they would like to increase the amount of profit and sales by the company, and also they
want to make their websites more relevant and to be more attractive to customers.
I took all of these factors into consideration when I was designing the website for my target
audience. Then I linked these back to the points I focused on in an earlier assignment. Therefore I
had to make sure that the following things met the requirements of the target audience I was aiming
this website at. These being:
● Navigation
● Efficiency
● Language
● Visual Appeal
● Accuracy
● Speed Of Response
● Respect Of Privacy
Then with these factors I linked them to the target audience and the aims and objectives of Universal
Footwear.
