PGA PGM Level 1 Tournament Operations

PGA PGM Level 1 Tournament Operations What do tournaments provide the facility and people involved? - ANSWER Essential revenue, maintain enthusiasm among golfing public, and introduce new players to the game. What is median number of events put on by most facilities? - ANSWER 40-50 per year How will a PGA professional be called upon when creating a tournament? - ANSWER Define overall role of tournaments, create a strategy to develop or attract suitable events, and plan and run tournaments that meet the facility's objectives and customer's needs Where should # and type of tournaments, financial returns tournaments should generate be laid out? - ANSWER In facility's business plan, sometimes a formal plan for just tournaments may be called for What does tournament plan call for? - ANSWER how many and what type of tournaments facility will host, how much profit it wishes to achieve, and strategies that will fulfill those objectives Past tournament records at a facility should include: - ANSWER revenues (amount and source) # and type of events, rounds generated services offered current tournament customer base staffing levels customer kudos and complaints competition from other facilities What must be researched before creating a tournament plan? - ANSWER Past tournament business current market conditions facility's customer base competitors mission statement Market conditions: - ANSWER Can market uphold to tournament goals Can you pull from other areas if not info includes how golfers spend money, level of unemployment, amount of disposable income, general supply and demand Customer Base: - ANSWER Is it large and suitable enough to support desired level of tournament business? Competition: - ANSWER How do you stand in market and what can you offer that other facilities do not? May decide to exceed what competitors do best or avoid directly competing