Exam (elaborations)
Grand Canyon UniversityMKT 315Week 2 Quiz MKT 315
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Week 2 Quiz 1.Demographics, trends, buying habits, competition, and industry environments are the part of: 2. Geographic segmentation narrows the market by: Location 3. Psychographic segmentation narrows segments of the market by: Act and thinking of customer 4. The Likert scale comes under: Quantitative Research 5. Which is the proper sequence of the marketing research process: Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take Action 6. Perceptual map is a tool for visualizing: 7. What is market segmentation? Dividing the entire market into groups of consumers 8. Which of the following is NOT
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Grand Canyon University
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