HUBSPOT EXAM Q&A 2023

Mission Statement - Answer- All in one CRM platform with marketing, sales and service tools to help millions of organizations grow better HEART - Answer- Humble, Empathetic, Adaptable, Remarkable, Transparent CRM - Answer- The tool that acts as the core of the HubSpot growth suite and connects all of our tools together HubSpot's international go-to market strategy can best be described as a.... - Answer- Freemium Strategy How does freemium work? - Answer- Provides value upfront before a customer spends money. Company can start with the free CRM, and as their company grows and requires more functionality, they can upgrade to paid Marketing Hub, Sales Hub, and Service Hub tools to meet those needs. HubSpot started as a _____ software company but has since evolved into a ___ platform company - Answer- Marketing and All on One (CRM with marketing, sales and service tools) 3 Stages of the Inbound Methodology - Answer- Attract, Engage, Delight Define Buyer Persona - Answer- A fictional representation of your ideal customer. Comprised of demographic (who- name) and psychographic (why- goals and challenges) Why do we create Buyer Personas? - Answer- Content creation: attract the right people to our website, Product Development, Improving Internal Process 3 Stages of the Buyers Journey - Answer- Awareness, Consideration, Decision Awareness - Answer- Prospect is experiencing and expressing symptoms of a problem Consideration - Answer- Prospect has defined the problem and is researching all the different ways to solve the problem Decision - Answer- Decided on a solution and deciding which company does it best The new Inbound Methodology replaces the concept of the funnel with the ... - Answer- Fly-wheel Inbound Marketing works in the current marketplace because the buyer power has shifted from the ... - Answer- Seller to the Buyer