HUBSPOT CERTIFICATION Q&A 2023

All of the following are content marketing practices EXCEPT: - Answer- technical SEO Which best describes the content marketing and inbound marketing relationship? - Answer- success relies on both as each serves a different function Fill in the blank: To effectively tell your business' story, you need ________________. - Answer- a mission with supporting values Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with? - Answer- Why are you doing what you are doing? Fill in the blank: The _________ can help you develop a mission statement that connects with your audience - Answer- Golden Circle Every story has these three storytelling elements. What are they? - Answer- Characters, Conflict and Resolution True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they'll be more likely to purchase from you. - Answer- True Fill in the blank: The conflict in your content's story should focus on the ____________. - Answer- prospects' needs prospects' stage of the buyer's journey prospects' problems (All of the above) True or false? The conflict in this blog article is preventing team burnout. - Answer- True This blog post is written from a - Answer- First person True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field. - Answer- False You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by? - Answer- Motor Trend Magazine Wall Street Journal