BA in Business Studies
Report on:
< Entrepreneurship and Business Development >
Title:
< Business Plan >
Date of submission: 11/10/2021
1
,Executive Summary
The report aims to rise the standards of a business plan that is clearly good pointed when comes to
a healthy life. Due to the first thought the report will discuss ProteinOur. During research made
based on the company above will be discussed the followings: business idea, market entry strategy,
PESTEL, vision, competitors etc. All the report is strictly directed over the strategies that
conducted the company to the right and high path.
2
, Table of Contents
1.0 Introduction...........................................................................................................................4
2.0 Business Idea- ProteinOur .....................................................................................................5
3.0 Market Entry Strategy ...........................................................................................................6
3.1 Rationale ...............................................................................................................................7
3.2 PESTLE Analysis..................................................................................................................8
3.5 Social Factor .........................................................................................................................9
3.6 Technological Factors ...........................................................................................................9
3.7 Legal Factor ........................................................................................................................ 10
3.8 Environmental Factor .......................................................................................................... 10
4.0 STP ..................................................................................................................................... 11
4.2 Targeting ............................................................................................................................. 11
4.3 Positioning .......................................................................................................................... 11
4.4 Vision and Mission of ProteinOur ....................................................................................... 12
5.0 Competitor Analysis and Competitive Advantage ................................................................ 12
6.0 Marketing Strategy .............................................................................................................. 14
7.0 Financial Planning ............................................................................................................... 15
8.0 Risk & Risk Mitigation Strategies ....................................................................................... 16
9.0 Conclusion .......................................................................................................................... 19
10.0 References ......................................................................................................................... 20
3
Report on:
< Entrepreneurship and Business Development >
Title:
< Business Plan >
Date of submission: 11/10/2021
1
,Executive Summary
The report aims to rise the standards of a business plan that is clearly good pointed when comes to
a healthy life. Due to the first thought the report will discuss ProteinOur. During research made
based on the company above will be discussed the followings: business idea, market entry strategy,
PESTEL, vision, competitors etc. All the report is strictly directed over the strategies that
conducted the company to the right and high path.
2
, Table of Contents
1.0 Introduction...........................................................................................................................4
2.0 Business Idea- ProteinOur .....................................................................................................5
3.0 Market Entry Strategy ...........................................................................................................6
3.1 Rationale ...............................................................................................................................7
3.2 PESTLE Analysis..................................................................................................................8
3.5 Social Factor .........................................................................................................................9
3.6 Technological Factors ...........................................................................................................9
3.7 Legal Factor ........................................................................................................................ 10
3.8 Environmental Factor .......................................................................................................... 10
4.0 STP ..................................................................................................................................... 11
4.2 Targeting ............................................................................................................................. 11
4.3 Positioning .......................................................................................................................... 11
4.4 Vision and Mission of ProteinOur ....................................................................................... 12
5.0 Competitor Analysis and Competitive Advantage ................................................................ 12
6.0 Marketing Strategy .............................................................................................................. 14
7.0 Financial Planning ............................................................................................................... 15
8.0 Risk & Risk Mitigation Strategies ....................................................................................... 16
9.0 Conclusion .......................................................................................................................... 19
10.0 References ......................................................................................................................... 20
3
