BRMP EXAM TEST (QUESTIONS AND ANSWERS)2023/2024

BRMP EXAM TEST (QUESTIONS AND ANSWERS)2023/2024 House of BRM - 4 pillars (core disciplines) - CORRECT ANSWER-1. Demand shaping 2. Exploring 3. Servicing 4. Value harvesting House of BRM - Roof - CORRECT ANSWER-Clarity of the BRM role in context of provider STRATEGY and OPERATING MODEL BRM Competencies (6) - CORRECT ANSWER-1) Strategic Partnering 2) Business IQ 3) Portfolio Management 4) Provider Domain 5) Powerful Communication 6) Business Transition Management Typical BRM role - CORRECT ANSWER--sits at intersection of service provider and business partner -stimulates surfaces and shapes business demand for maximum value -member of both Provider and business mgmt teams Business Relationship Manager - Definitions - CORRECT ANSWER--stimulate, surface and shape business demand for a provider's products and services and ensure that the potential business value from those products and services is captured, optimized and communicate - Role - connector and translator -Discipline and organizational capability - set of competencies and processes that foster productive, value producing relationships between Provider and the business units they serve 3 BRM Metaphors - CORRECT ANSWER-1) Navigator - facilitate business-Provider convergence 2) Connector - facilitate connections and mobilize projects and programs 3) Orchestrator - orchestrate Capabilities to seize value from provider services High Level Capability Model (3) - CORRECT ANSWER-1) Demand Governance Capabilities 2) Value Chain Capabilities 3) Enabling Capabilities Business-Provider Maturity Model - CORRECT ANSWER-- Tool for calibrating business demand maturity, provider supply maturity, and the BRM role - BRM role will be tactical when below mid two, role will be strategic above ~2.5 What is BRM responsibility for Value Optimization? (RACI) - CORRECT ANSWERResponsible BRM Related Standards (3) - CORRECT ANSWER-- ISO 20000 - ITIL Framework - SFIA (Skills Framework for the Information Age) Business Relationship Maturity Model - CORRECT ANSWER-- Maturity of the business-Provider (IT) relationship - L1: Ad Hoc - L2: Order Taker - L3: Service Provider - L4: Trusted Advisor - L5: Strategic Partner Business-Provider Alignment Model - CORRECT ANSWER-1. Environment 2. Strategic Context 3. IT Strategy 4. IT Portfolio Business-Provider Alignment Model - Barriers - CORRECT ANSWER-1. Environment - Contextual Barriers (what drives our behavior) 2. Strategic Context - Expression Barrier (what we want to do) 3. IT Strategy - Specification Barrier (what IT must do) 4. IT Portfolio - Implementation Barrier (what we get done) Credibility Equation - CORRECT ANSWER-Credibility = expertise + trustworthiness Key component to climbing maturity levels Demand Shaping - CORRECT ANSWER-- one of the 4 pillars/capabilities - process by which possibilities for using the Provider's services within the business are surfaced and capitalized upon - goal is to identify that set of possibilities that will create the most value for the organization Overview of the Strategic Relationship Management Stages (5) - CORRECT ANSWER1) Initiation/Overview 2) Discovery 3) Planning 4) Execution 5) Extend/Expand Linking Business Drivers with Technology - CORRECT ANSWER-Discovery technique 1) Driver - business "what" 2) Initiatives - Business "how" 3) Enablers - Provider "what" 4) Technology - Provider "how" Solution-based vs Value-based Discussions - CORRECT ANSWER-Solution-based: start with what we provide and connect that to a customer problem Value-based: start with customer's most pressing problems and needs (preferred) Customer Value Hierarchy - CORRECT ANSWER-- discovery technique that's based on Kano Model - x axis = customer value, y axis = effort/cost 1) wow/differentiators (⬆️value/⬇️effort) 2) want to have/satisfiers (️value/️effort 3) table stakes/got to have (⬇️value/⬆️effort) - Categorize as deficient, meets or exceeds - Categorize relationship quality as weak, moderate, strong, very strong = "diagnosing relationship quality" Relationship Value Mapping - CORRECT ANSWER-- Planning technique - Assess key relationships based on relationship value - X axis = Importance: approver, decision maker, evaluator, user - Y axis = Quality: weak, moderate, strong, very strong (derived from customer value hierarchy) - result is grid of what areas need improvement. These should flow into a relationship improvement plan Relationship Improvement Planning - CORRECT ANSWER-- Planning technique - Derived from relationship Value map - template with details around improvement plan Strategy on a Page - definition - CORRECT ANSWER-- Planning technique - Concrete description of the future relationship that is attractive and compelling for both parties Strategy on a Page - 5 components - CORRECT ANSWER-1) Shared Vision - common set of goals 2) Relationship Characteristics