Content Marketing HubSpot Certification with Complete Solutions

Content Marketing HubSpot Certification
with Complete Solutions
Content Marketing ✔✔A strategic marketing and business process focused on creating and

distributing valuable, relevant, and consistent content to attract and retain a clearly defined

audience and ultimately to drive profitable customer action.




The art of communicating with your prospects and customers without having to sell to them.




1st Sign of Content Marketing ✔✔4200 B.C.




Content ✔✔the message your content marketing strategy delivers




Inbound Methodology ✔✔Attract


Convert

Close

Delight




Attract (Inbound Methodology) ✔✔blog, keywords, social publishing

,Strangers >> Visitors




Convert (Inbound Methodology) ✔✔forms, CTA, landing pages


Visitors >> Leads




Close (Inbound Methodology) ✔✔CRM, email, workflows


Leads >> Customers




Delight (Inbound Methodology) ✔✔Surveys, smart content, social monitoring


Customers >> Promoters




Similarities between content marketing and inbound marketing ✔✔Focus on:


Empowering potential customers




Building a lasting relationship with your audience




creating valuable content that both entertains and educates

, Success relies on BOTH.




Diffs between content marketing and inbound marketing ✔✔inbound should be a superset-

inclusive of you content assets but not limited to them.




Steps to create a successful content marketing plan ✔✔The power of story telling




Generating content ideas




Planning a long term content strategy




Building a content creation framework




Becoming an effective writer




Extending the value of content through repurposing




How to effectively promote your content