International
Business
COMPETING IN THE
GLOBAL MARKETPLACE
Charles W. L. Hill
UNIVERSITY OF WASHINGTON
Boston Burr Ridge, IL Dubuque, IA New York San Francisco St. Louis
Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City
Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
,INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MARKETPLACE
Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221
Avenue of the Americas, New York, NY, 10020. Copyright © 2009, 2007, 2005, 2003, 2000,
1997, 1994 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication
may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc.,
including, but not limited to, in any network or other electronic storage or transmission, or
broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers
outside the United States.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 DOW/DOW 0 9 8
ISBN 978-0-07-338134-3
MHID 0-07-338134-9
Editorial director: Brent Gordon
Publisher: Paul Ducham
Executive editor: John Weimeister
Developmental editor: Megan Richter
Marketing director: Krista Bettino
Project manager: Jim Labeots
Lead production supervisor: Carol A. Bielski
Design manager: Kami Carter
Senior photo research coordinator: Jeremy Cheshareck
Photo researcher: Keri Johnson
Lead media project manager: Brian Nacik
Cover design: Kami Carter
Interior design: Kami Carter
Typeface: 10.5/12 Goudy
Compositor: Aptara, Inc.
Printer: R. R. Donnelley
Library of Congress Cat aloging-in-Publicat ion Dat a
Hill, Charles W. L.
International business : competing in the global marketplace / Charles W. L. Hill. — 7th ed.
p. cm.
Includes index.
ISBN-13: 978-0-07-338134-3 (alk. paper)
ISBN-10: 0-07-338134-9 (alk. paper)
1. International business enterprises—Management. 2. Competition, International.
, I. Title.
HD62.4.H55 2009
658'.049—dc22
2007045184
www.mhhe.com
, For June and
Mike Hill, my parents
Business
COMPETING IN THE
GLOBAL MARKETPLACE
Charles W. L. Hill
UNIVERSITY OF WASHINGTON
Boston Burr Ridge, IL Dubuque, IA New York San Francisco St. Louis
Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City
Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
,INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MARKETPLACE
Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221
Avenue of the Americas, New York, NY, 10020. Copyright © 2009, 2007, 2005, 2003, 2000,
1997, 1994 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication
may be reproduced or distributed in any form or by any means, or stored in a database or
retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc.,
including, but not limited to, in any network or other electronic storage or transmission, or
broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers
outside the United States.
This book is printed on acid-free paper.
1 2 3 4 5 6 7 8 9 0 DOW/DOW 0 9 8
ISBN 978-0-07-338134-3
MHID 0-07-338134-9
Editorial director: Brent Gordon
Publisher: Paul Ducham
Executive editor: John Weimeister
Developmental editor: Megan Richter
Marketing director: Krista Bettino
Project manager: Jim Labeots
Lead production supervisor: Carol A. Bielski
Design manager: Kami Carter
Senior photo research coordinator: Jeremy Cheshareck
Photo researcher: Keri Johnson
Lead media project manager: Brian Nacik
Cover design: Kami Carter
Interior design: Kami Carter
Typeface: 10.5/12 Goudy
Compositor: Aptara, Inc.
Printer: R. R. Donnelley
Library of Congress Cat aloging-in-Publicat ion Dat a
Hill, Charles W. L.
International business : competing in the global marketplace / Charles W. L. Hill. — 7th ed.
p. cm.
Includes index.
ISBN-13: 978-0-07-338134-3 (alk. paper)
ISBN-10: 0-07-338134-9 (alk. paper)
1. International business enterprises—Management. 2. Competition, International.
, I. Title.
HD62.4.H55 2009
658'.049—dc22
2007045184
www.mhhe.com
, For June and
Mike Hill, my parents
