Unit 3
P1 describe how marketing techniques are used to market products in two
organisations.
For P1, learners should describe how the marketing techniques listed in the
unit content are used in marketing products or services in two different
organisations. It is sufficient to select one product/service or product/service
range in each organisation.
The two contrasting organisations I will be comparing are Tesco Plc & Villiers.
Tesco PLC is British multinational grocery merchandise and is the third largest
retailer in terms of profits as well as the second largest retailer in terms of
revenue. The contrasting business I will be using is Villiers High School; a non-
profitable organisation that provides educational services to students aged
from 12-18.
What are SMART Objectives?
Businesses should set out SMART objectives in order to meet their objectives
which will lead them to achieving their aim. A business objective is a target that
they have set themselves to meet for e.g. increase profits or increase revenue.
If businesses set out SMART objectives, they are likely to achieve them rather
than normal objectives set out.
Specific; Businesses should determine an objective that they will like to
achieve; their goal.
Measurable; It should be clear whether you are meeting objectives or not by
using factual data.
Achievable; it must be possible to achieve the objectives; it cannot be
something that can’t be done something by the business. It should be agreed
by all/most employees within the business.
Realistic; the objective set must logically achievable, unrealistic objectives may
never be met.
P1 describe how marketing techniques are used to market products in two
organisations.
For P1, learners should describe how the marketing techniques listed in the
unit content are used in marketing products or services in two different
organisations. It is sufficient to select one product/service or product/service
range in each organisation.
The two contrasting organisations I will be comparing are Tesco Plc & Villiers.
Tesco PLC is British multinational grocery merchandise and is the third largest
retailer in terms of profits as well as the second largest retailer in terms of
revenue. The contrasting business I will be using is Villiers High School; a non-
profitable organisation that provides educational services to students aged
from 12-18.
What are SMART Objectives?
Businesses should set out SMART objectives in order to meet their objectives
which will lead them to achieving their aim. A business objective is a target that
they have set themselves to meet for e.g. increase profits or increase revenue.
If businesses set out SMART objectives, they are likely to achieve them rather
than normal objectives set out.
Specific; Businesses should determine an objective that they will like to
achieve; their goal.
Measurable; It should be clear whether you are meeting objectives or not by
using factual data.
Achievable; it must be possible to achieve the objectives; it cannot be
something that can’t be done something by the business. It should be agreed
by all/most employees within the business.
Realistic; the objective set must logically achievable, unrealistic objectives may
never be met.
