CFRE Misc questions and answers graded A+ 2023/2024

CFRE Misc 10 Step Fundraising Plan-per Murry - correct answer Identification---------------> Screening ------------> Information | Gift Response ------------------------------------------> Interest | | Prospect Response Appreciation | | Solicitation <--------------- Rating <------------------- Involvement 1. _______________________ 6. Involvement 2. Screening 7._________________ 3. _______________________ 8. Solicitation 4. Interest 9. _________________ 5. _______________________ 10. Gift Recognition Then back to step 4: Interest. - correct answer 1. Identification 7. Rating 3. Information 9. Prospect Response 5. Appreciation Which of the following is NOT a SOCIAL factor which will affect fundraising performance: A. Age distribution B. Population growth rates C. Religious Environment D. Inflation - correct answer D. Inflation ___________________ is a carefully prepared reason why a charitable institution merits support - correct answer Case for Support A case for support provides all but: A. Basis for all communications B. Tool to b e used by staff in a variety of ways C. Focuses & prioritizes fundraising efforts D. Assess' board's fundraising skills - correct answer D. Assess board's fundraising skills In 2009, ________ received the largest percentage of charitable donations - correct answer Religion 33.4% then Education 14.1% In 2009, ____________ received the least percentage of charitable donations - correct answer The environment/animals 2.3% To have strong communications on philanthropy______ - correct answer all messages both verbal and written must show how the mission is put into practice. Simply put a marketing strategy should address this question: - correct answer Who are our constituents and what are their needs and wants? In the exchange theory: - correct answer an individual gives up something (time,money) and receives something in return which should be perceived to be of greater value than what was given up. According to the exchange theory, the motive of giving is thus __________________-- - correct answer that when someone gives a donation, they should perceive that the return is greater than what was given. -being made to feel generous,important, central to success, a part of an important group. Winning case statements: - correct answer get to the point quickly emphasize opportunities and solutions rather than needs convey a sense of urgency appeal to the heart and intellect A typical communications program should include: - correct answer -annual report -quarterly newsletter -press releases to communicate fast breaking news -public meetings -mass marketing efforts: direct mail, advertising -highly targeted events In order to have an effective communications strategy, a newsletter should be sent how often? - correct answer at least quarterly One of the principal goals of a communications program is to - correct answer relay information about the not-for-profit org's mission and needs A marketing strategy is needed to provide donors and volunteers a sense of ______________________ - correct answer purpose and movement towards the achievement of organizational goals. A marketing strategy helps reinforce internally and externally the answers to the following questions: - correct answer -what is the purpose of the org? -who are the people we support and serve? -impact on community -how are we funded and resourced? -what business are we in? -what are our goals in impacting the community? When budgeting, look at the size of the budget by asking the following questions - correct answer how many donors have supported the org within the last year, two years, three years? What is the financial capacity of the current donor pool? What is the size of the potential constituency if properly motivated? An example of a strong budget objective would be: - correct answer The annual fundraising direct mail spring and fall solicitation program shall increas unrestricted rev from $250,000 to $300k and its net dollar return from $125k to $140k during fiscal year 2011. Person Responsible: Director of Dev. -gross rev, net rev, targets final end product and assigns specific responsibility. The first primary function of a development budget is ____ - correct answer to record in financial terms the program plans for the fundraising function. A budget forces everyone to look at the business basics of the fundraising process and ask: - correct answer Where is the org spending its fundraising resources? What does it cost the charity to raise private support and what is the ROI. A budget MASTER plan should cover a _______year projection - correct answer 5 year projection of income and expenses. For a budget master plan, _______should be clearly stated and the fundraising plan should be based on them - correct answer The institutional goals should be clearly stated and the plan based on the objectives. The organizational plan is developed first and then the master budget plan should show how the fundraising program will support the org. plan - correct answer ... Historical evidence shows ___________ programs are the most cost-effective means of raising LONG-term support. - correct answer Charitable estate planning programs Developing a new major gift program should see a substantial sustained increase in cash flow within ______ years. - correct answer 5-7 years. In establishing a planned gift budget, it is important to be realistic and commit budget resources for at least ____________years. - correct answer 5 years