CMN 277 Exam 3 Latest Update Graded A

CMN 277 Exam 3 Latest Update Graded A mediality version of political reality that is presented by the media-sometimes not accurate; issue is that a lot of news comes from the government so they can share what they want. EX: during Bernie v. Trump, cameras stayed on trump because he was more entertaining Example: Russian probe is coming from gov't sources Pentagon Papers: showed losing in Vietnam but gov't said were winning mirror image theory lack of bias; news is representative of what is actually going on -- this is our reality partisan bias theory media is either liberal or conservative EX: msnbc v. Fox and they advocate for certain political views and blame problems on other party diversity theory both conservative and liberal news and you have the right to choose (marketplace of ideas reduces the bias) EX:CNN structural bias theory news gathering process and produces bias: TV (Episodic) vs Newspaper (Thematic) -- TV has sound bites while papers has full speech and analysis internships example -- rich people have non paid internships agenda setting and politics the media doesn't tell you what to think, just what to think about -- people use shortcuts like immigrants are illegal and therefore more violent High empirical support (means everyone is experiencing it) b/c everyone was talking about it -- Clinton/Monica unobtrusive vs obtrusive issues in agenda setting unobtrusive- if you know nothing about a topic, you rely on agenda setting more EX: you focus on gun control because of agenda setting -- i.e. men don't experience #MeToo campaign obtrusive- if you know about the topic, you rely on agenda setting less EX: you focus on gun control because your wife was shot -- i.e. women have experienced sexual harassment thematic v episodic ADD MORE**** Thematic- more likely to lead to agenda setting (general trends) is used more because it impacts a lot of people and lead to agenda setting Episodic (specific instances) learn about agenda setting based on what they see in news. episodic more individualized -- individual stories and more visual continued examples oxcotton addiction in general Episodic TV -- jane tells her story of her own addiction Thematic -- NEWSPAPER interaction effect happens early in an issue; if the issue is personally relevant or if it's covered a lot in the news- it leads to high agenda setting ex. intermediate interaction modulator mode happens later in an issue; only people who are concerned are affected by the media speaking about the issue. For everyone else, if they've heard enough, it just sounds redundant - overexposed = tired of it need 'right' amount of coverage - Key word = saturation Plausibility Limit of Agenda Setting, has to affect many people Persistance Limit of Agenda Setting, coverage may not last long Specificity limitation of agenda setting- Does not carry over to other issues like taxes and immigration media fragmentation/segmentation as a limitation of agenda setting