Psychology of Advertising
Practice Exam
1. Which function of advertising was the first to exist?
A) Sponsoring
B) Employing
C) Persuading
D) Informing
2. What does the “A” stand for in the ABC effect of persuasion?
A) Affect
B) Aversion
C) Attack
D) None of the above
3. What is not true about the DAGMAR model of advertising?
A) It assumes a hierarchy and order in the effects of advertising
B) It suggests the processing of ads as an unconscious process
C) The steps gradually reach the objectives the company aimed for
D) It implies we pay attention to advertising around us
4. According to the FCB grid, which steps are we more likely to follow when buying
toilet paper?
A) Think → Feel → Do
B) Feel → Think → Do
C) Do → Feel → Think
D) Do → Think → Feel
5. Which of these stages of the processing of advertising relies on perceptual and
conceptual processing?
A) The preattentive analysis stage
B) The focal attention stage
Practice Exam
1. Which function of advertising was the first to exist?
A) Sponsoring
B) Employing
C) Persuading
D) Informing
2. What does the “A” stand for in the ABC effect of persuasion?
A) Affect
B) Aversion
C) Attack
D) None of the above
3. What is not true about the DAGMAR model of advertising?
A) It assumes a hierarchy and order in the effects of advertising
B) It suggests the processing of ads as an unconscious process
C) The steps gradually reach the objectives the company aimed for
D) It implies we pay attention to advertising around us
4. According to the FCB grid, which steps are we more likely to follow when buying
toilet paper?
A) Think → Feel → Do
B) Feel → Think → Do
C) Do → Feel → Think
D) Do → Think → Feel
5. Which of these stages of the processing of advertising relies on perceptual and
conceptual processing?
A) The preattentive analysis stage
B) The focal attention stage
