SPMA 1p91 midterm Q&A | VERIFIED UPDATE

SPMA 1p91 midterm Q&A | VERIFIED UPDATE What does media relations involve? - ANSWER creating, coordinating, and organizing information about the organization and disseminating it to the public either indirectly (mass media) or directly (social media accounts) The final stage of the Decision-Making Process model includes - ANSWER post-purchase evaluation What are the three types and examples of sport mass media? - ANSWER a) Print communication (magazines) b) Electronic communication (TV) c) New media (social media- Twitter) What are the two types of organizational communication? - ANSWER a) Intraorganizational (communication w/ other organization members) b) Interorganizational (communication w/ outsiders- ex. Niagara IceDogs visitng local school) What is legislation? - ANSWER Laws (aka statues) passed by the government What is a contract? - ANSWER A legally enforceable agreement between 2+ people in which one has made an offer, the party to whom the offer was made accepts it, and consideration has been determined What is a breach of contract? - ANSWER When one party fails to live up to the terms. The innocent party may go to court seeking damages. Impact of international sport, North American involvement, has been profound... - ANSWER 1992- NBA pros play in Olympics for first time. Exposure created NBA fans + new players worldwide. 1998- NHL pros play in Olympics for first time. What are the three types of sport communication services & support? - ANSWER 1. Advertising 2. Public relations and crisis management 3. Research What are issues with new media? - ANSWER a) Control vs. dependance b) Dictation vs. two-way communication c) Professionalism vs. freedom/fandom SPMA grads in industry must balance ___ with ___ - ANSWER Profit maximization with ethical corporate social responsibility (Sport Management Research) Key Concept # 6 Validity and Reliability. What do the two mean? - ANSWER Validity: accuracy of research in accounting for fullness of meaning of concepts