MCE Exam Prep

How can you determine which leads filled out the form on a specific landing page? A. Create a form submission list in the Design Studio B. Create a smart list using the filter 'Filled out form' with the constraint of 'Web page' C. Create a Landing Page Performance Report D. Create a smart list using the filter 'Visited Web Page' with the constraint of 'Form = true" - Answer- B When should custom columns be added to a lead report? a. To display anonymous visitors in a Web Page Activity report b. To show how leads that were created this year have progressed through the lifecycle c. To review email statistics on number delivered, number bounced, and open rates d. To change the Lead Created At time frame to show results for the fiscal year - Answer- B What is the reporting impact of selecting an acquisition program when importing a list? A. Selecting an acquisition program is required for using the Success Path Analyzer B. The acquisition program is required to show the number and percent of new names in the Program Performance report C. The Lead Performance report uses an acquisition program to show how successful each program is at generating new leads D.The acquisition program is required to show program success in the Email Performance report - Answer- B You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run? A. Opportunity Influence Analyzer B. Leads by Status report C. Program Analyzer