M3; develop a coherent marketing mix that is targeted at a defined group of
potential customers.
The marketing mix must be clearly targeted to a defined group of potential
customers and needs to be detailed and coherent so that product, price, place
and promotion are all designed to appeal to the clearly defined needs and
aspirations of the target group of customers
I will link the marketing mix for my product in P6 (IPhone 6) to a chosen target
market, I will choose my target market and develop my marketing mix to meet
the particular customers’ needs.
The target customer for the IPhone 6 would be males and females aged 18 – 40
that are recommended to have an income salary of £50,000. The customer
would be interested in the aesthetics and ease of use in his/her products.
People who own Apple products tend to be more urban, have a college
education, and follow technology news on a regular basis. The average Apple
target customer will state that they are addicted to digital devices and use an
Apple product to help them maintain a professional or managerial position.
The target audience has a high level of professionalism, therefore both
aesthetics and functionality of the good must to a very high standard.
During a break at work, the target audience is likely to purchase magazines and
keep up to date with current affairs around the world by using electronic news
sources. When away from work, the target audience likes to spend their time
abroad and visiting new luxurious countries with amazing scenery. They are
likely to travel business class or first class.
Product
The IPhone 6s enclosure is made from the same aluminium you would expect
to be used in aerospace industry, a unique composition of elements makes it
the strongest alloy ever used in a phone. CNET have rated the design of the
IPhone 9.0, “The iPhone 6's thin, all-metal aesthetic makes for one of the
sleekest designs in the smartphone universe” (Gathered from CNET review),
aesthetically the IPhone can be described as almost perfect for high-middle
class workers. This IPhone was designed to appeal to a professional target
audience and several reviewers also feel the same way.
potential customers.
The marketing mix must be clearly targeted to a defined group of potential
customers and needs to be detailed and coherent so that product, price, place
and promotion are all designed to appeal to the clearly defined needs and
aspirations of the target group of customers
I will link the marketing mix for my product in P6 (IPhone 6) to a chosen target
market, I will choose my target market and develop my marketing mix to meet
the particular customers’ needs.
The target customer for the IPhone 6 would be males and females aged 18 – 40
that are recommended to have an income salary of £50,000. The customer
would be interested in the aesthetics and ease of use in his/her products.
People who own Apple products tend to be more urban, have a college
education, and follow technology news on a regular basis. The average Apple
target customer will state that they are addicted to digital devices and use an
Apple product to help them maintain a professional or managerial position.
The target audience has a high level of professionalism, therefore both
aesthetics and functionality of the good must to a very high standard.
During a break at work, the target audience is likely to purchase magazines and
keep up to date with current affairs around the world by using electronic news
sources. When away from work, the target audience likes to spend their time
abroad and visiting new luxurious countries with amazing scenery. They are
likely to travel business class or first class.
Product
The IPhone 6s enclosure is made from the same aluminium you would expect
to be used in aerospace industry, a unique composition of elements makes it
the strongest alloy ever used in a phone. CNET have rated the design of the
IPhone 9.0, “The iPhone 6's thin, all-metal aesthetic makes for one of the
sleekest designs in the smartphone universe” (Gathered from CNET review),
aesthetically the IPhone can be described as almost perfect for high-middle
class workers. This IPhone was designed to appeal to a professional target
audience and several reviewers also feel the same way.
