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Comprehensive summary Consumer Behavior 7th edition chapter 7 t / m 10 - Marketing (for premaster)

A comprehensive summary of chapters 7 through 10 for the midterm of the Marketing (for premaster) course of the book Consumer behavior - Hoyer, Macinnis, Pieters. The summary also contains examples (clearly identifiable) and marketing implications (clearly recognizable). In addition, the summary has been supplemented with a few points from the lesson and checked with the help of other summaries to actually present the essence of these chapters. In addition, some difficult words have been translated into Dutch to clarify the substance. ATTENTION !: at 8.3a cognitive model must be conjunctive model!

Preview 3 out of 25 pages
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Reviews ( 4 )
By jan_van_rooy  · 1 year ago
By stefcauven  · 1 year ago
By lonnekevanbleijswijk  · 1 year ago
By rickcoppens  · 1 year ago
Good summary, including the goalkeeper goals.
( -Translated by Google)
SUMMARY
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Connected school, study & course
About the document
Summarized whole book?
No
Which chapters are summarized?
h7, h8, h9, h10
Uploaded on
October 31, 2017
Number of pages
25
Written in
2017/2018
Type
Summary
Connected book
Book Title
Consumer Behavior
Author(s)
Wayne D. Hoyer, Deborah J. Macinnis
Year
Unknown
Edition
1
Seller
SILVER  
fwouter
Member since 4 year ago
152 documents sold
Reviews received:
7
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