Comprehensive summary Consumer Behavior 7th edition chapter 7 t / m 10 - Marketing (for premaster)
A comprehensive summary of chapters 7 through 10 for the midterm of the Marketing (for premaster) course of the book Consumer behavior - Hoyer, Macinnis, Pieters. The summary also contains examples (clearly identifiable) and marketing implications (clearly recognizable). In addition, the summary has been supplemented with a few points from the lesson and checked with the help of other summaries to actually present the essence of these chapters. In addition, some difficult words have been translated into Dutch to clarify the substance. ATTENTION !: at 8.3a cognitive model must be conjunctive model!
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