Samenvatting Consumentengedrag de basis - Weber

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Samenvatting Consumentengedrag de basis - Weber

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Met deze handige samenvatting kun je gemakkelijk lesstof leren. Met behulp van de vele plaatjes word leren makkelijk! Alle stof is gemakkelijk geformuleerd waardoor het makkelijker te onthouden is.

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SAMENVATTING H1, 2, 3, 4, 5 & 6
CONSUMENTENGEDRAG H1

Customer insights > marketeer moet inzicht verwerven in het werkelijke gedrag van de consument

4 categorieën van consumentengedrag:

1. Communicatiegedrag & beslissen over de aankoop
2. Koopgedrag
3. Gebruiksgedrag
4. Afdankgedrag

Het wiel van consumentengedrag:

, CONSUMENTENGEDRAG H2

Segmentatiesysteem VALS > values and lifestyles

3 soorten motivatie-conflicten:

1. Approach-approach-conflict > consument wil het een en het ander willen
2. Approach-avoidance-conflict > consument wil iets wel maar tegelijkertijd ook weer niet
3. Avoidance- avoidance- conflict > de consument wil het een en het ander niet

Behoeftepiramide van Maslow:

Connected book

Andre Weber Consumentengedrag, de basis

Publisher: 13 mei 2019 ISBN: 9789001899974 Edition: 6

Document information

Study: Commerci‰le Economie
Summarized whole book?: No
Which chapters are summarized?: Hoofdstuk 1 t/m 6
Uploaded on: October 10, 2023
Number of pages: 9
Written in: 2022/2023
Type: Summary

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segmentatiesysteem vals
niveaus van abstractie
middeldoelketen
perceptie
conditioneren
effectenhiërarchie
halo effect
beslissingsproces
cogni
3 soorten motivatie conflicten
behoeftepiramide van maslow

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