AMA Digital Marketing Professional Exam Questions & Answers 2023/2024
AMA Digital Marketing Professional Exam Questions & Answers 2023/2024 A/B Testing - ANSWER-comparing two versions of a web page to see which one performs better Acquisition - ANSWER-channels that site visits come through to get to your site. How your visits are acquired Attribution - ANSWER-assigning values to touch points within a users journey to conversion Attribution Analysis - ANSWER-Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Attribution: all credit to first or last click -Fractional Attribution: divides credit among clicks Benchmarking - ANSWER-the process of measuring a business's performance against competitors and industry standards Bounce Rate - ANSWER-the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Click Through Rate (CTR) - ANSWER-# of users who clicked an ad / by # of impressions (times the ad was displayed to a user) The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site. Common Key Performance Indicators (KPI) - ANSWER-Tie KPI's to marketing objectives, align them to business goals, make them measurable and easily understandable
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