TABLE OF CONTENT
Introduction
Portfolio activity 1: Media monitoring
Portfolio activity 2: Public relations plan
Portfolio activity 3: Media invitation
Portfolio activity 4: MEDIA RELATIONS PLAN
Portfolio activity 5 : Event checklist
Conclusion:
Reference
Introduction
This assignment dives into the strategic realm of public relations and media relations, where we will
craft comprehensive plans and strategies for two distinct scenarios: one, a real-world scenario for a
renowned non-profit organization, and the other, a hypothetical scenario for a political organization.
The purpose of this assignment is to demonstrate proficiency in the critical aspects of public relations
planning, strategy development, and evaluation. We will explore key elements of these plans, including
thorough research, well-defined objectives, strategic programming, and robust evaluation methods.
For our first task, we will develop a public relations plan for the Cancer Association of South Africa
(CANSA), a prominent non-profit organization dedicated to cancer prevention and support. This
assignment will require a deep understanding of the organization's mission, the identification of specific
public relations challenges and opportunities, setting clear communication objectives, crafting strategic
programming, and outlining methods for evaluating the effectiveness of our PR campaign.
In the second part of the assignment, we will construct a media relations plan for a fictitious political
organization named "Citizens for Progress" (CFP). In this scenario, we will conduct background research
,on the organization, assess its media relations landscape, establish communication objectives, create a
detailed programming table, and propose evaluation techniques to measure the success of our media
relations efforts.
Portfolio activity 1: Media monitoring
Name of the organisation: ………………….
Twitter account Tweet Date of posting Rating
Mbalula when he Oct 4, 2023 negative
@EFFSouthAfrica loses position, he
will frequent your
house as often as
you can’t imagine to
a point where even
the cleaners can’t
differentiate whether
he stays here or
doesn’t stay here..
Oct 3, 2023 positive
The EFF National
@EFFSouthAfrica Chairperson and
Convener of the
Women and
Mobilisation
Committee
Commissar
@veronica_mente
presiding over the
KZN Regional
Women Mobilization
Verification and
Strategic meeting in
Harry Gwala,
Umgungundlovu,
Ethekwini.
An Emancipation
Struggle Without
The Influence and
Participation of
Women Is
Incomplete!
The Oct 3, 2023 positive
@EFFGautengProv @City_Ekurhuleni
, MMC for Energy,
Water, and
Sanitation, Fighter
@ShakesManamela
, and Chief Engineer
of the Energy
Department, Ronald
Ndou speaking on
the newly built
Alrode Substation.
The People's
Government in
Ekurhuleni is
committed to
providing stable
electricity supply.
Four-year-old Praise positive
Ntshekang from Oct 1 2023
@GautengANC Taung in the North
West province
fought heroic battles
and ultimately beats
blood cancer. This
comes after
undergoing
chemotherapy at
Chris Hani
Baragwanath
Academic Hospital.
According to neutral
@AldrinSampear @StatsSA Sep 27 2023
Provincial GDP
stats, Gauteng’s
contribution to the
economy is larger
than KZN and
Western Cape
combined.
Stats SA estimates
that Gauteng will
receive the largest
inflow of migrants in
the 2021–2026
period, attracting 1,4
million individuals.
News24 has positive
launched the Zondo Aug 22
Introduction
Portfolio activity 1: Media monitoring
Portfolio activity 2: Public relations plan
Portfolio activity 3: Media invitation
Portfolio activity 4: MEDIA RELATIONS PLAN
Portfolio activity 5 : Event checklist
Conclusion:
Reference
Introduction
This assignment dives into the strategic realm of public relations and media relations, where we will
craft comprehensive plans and strategies for two distinct scenarios: one, a real-world scenario for a
renowned non-profit organization, and the other, a hypothetical scenario for a political organization.
The purpose of this assignment is to demonstrate proficiency in the critical aspects of public relations
planning, strategy development, and evaluation. We will explore key elements of these plans, including
thorough research, well-defined objectives, strategic programming, and robust evaluation methods.
For our first task, we will develop a public relations plan for the Cancer Association of South Africa
(CANSA), a prominent non-profit organization dedicated to cancer prevention and support. This
assignment will require a deep understanding of the organization's mission, the identification of specific
public relations challenges and opportunities, setting clear communication objectives, crafting strategic
programming, and outlining methods for evaluating the effectiveness of our PR campaign.
In the second part of the assignment, we will construct a media relations plan for a fictitious political
organization named "Citizens for Progress" (CFP). In this scenario, we will conduct background research
,on the organization, assess its media relations landscape, establish communication objectives, create a
detailed programming table, and propose evaluation techniques to measure the success of our media
relations efforts.
Portfolio activity 1: Media monitoring
Name of the organisation: ………………….
Twitter account Tweet Date of posting Rating
Mbalula when he Oct 4, 2023 negative
@EFFSouthAfrica loses position, he
will frequent your
house as often as
you can’t imagine to
a point where even
the cleaners can’t
differentiate whether
he stays here or
doesn’t stay here..
Oct 3, 2023 positive
The EFF National
@EFFSouthAfrica Chairperson and
Convener of the
Women and
Mobilisation
Committee
Commissar
@veronica_mente
presiding over the
KZN Regional
Women Mobilization
Verification and
Strategic meeting in
Harry Gwala,
Umgungundlovu,
Ethekwini.
An Emancipation
Struggle Without
The Influence and
Participation of
Women Is
Incomplete!
The Oct 3, 2023 positive
@EFFGautengProv @City_Ekurhuleni
, MMC for Energy,
Water, and
Sanitation, Fighter
@ShakesManamela
, and Chief Engineer
of the Energy
Department, Ronald
Ndou speaking on
the newly built
Alrode Substation.
The People's
Government in
Ekurhuleni is
committed to
providing stable
electricity supply.
Four-year-old Praise positive
Ntshekang from Oct 1 2023
@GautengANC Taung in the North
West province
fought heroic battles
and ultimately beats
blood cancer. This
comes after
undergoing
chemotherapy at
Chris Hani
Baragwanath
Academic Hospital.
According to neutral
@AldrinSampear @StatsSA Sep 27 2023
Provincial GDP
stats, Gauteng’s
contribution to the
economy is larger
than KZN and
Western Cape
combined.
Stats SA estimates
that Gauteng will
receive the largest
inflow of migrants in
the 2021–2026
period, attracting 1,4
million individuals.
News24 has positive
launched the Zondo Aug 22
