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Unit 16 - Visual Merchandising task 2 - DISTINCTION

Name: Unit 16 - Visual Merchandising task 2 - DISTINCTION
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Create a successful display for a retail outlet through the use of appropriate visual merchandising techniques

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Study Level: BTEC
Examinator: PEARSON (PEARSON)
Subject: Business 2016 NQF
Unit: Unit 16 - Visual Merchandising

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Uploaded on: October 3, 2023
Number of pages: 27
Written in: 2022/2023
Type: Presentation
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visual merchandising

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Unit 16 Visual
merchandising

,Psychological techniques that are used by retailers can
be seen in the different types of display and product
placement. These techniques are either tangible or
intangible.
➔ Tangible is the items that have a physical presence
and can be touched.
➔ Intangible is the items that do not have a physical
presence and cannot be touched.

, Tangible :
➔ Store location
➔ Store windows
➔ Promotions
➔ Fixtures positioning

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Unit 16 - Visual Merchandising task 2 - DISTINCTION

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