SWOT
Strengths
Weaknesses
Opportunity’s
Threats
STRENGTHS (INTERNAL)
What a business good at that may help
WEAKNESS (EXTERNAL)
External factors that are out of your control that MAY help`
Dominant share in the beverage industry
Criticism over business practices
Growing tequila market
Growing obesity
What is pestle?
Pestle is a method/ tool framework of analysing an external environment by breaking it down into
Political
Economic
Social
Technological
Legal
Environmental
Political factors refer to the influence of the government in a country e.g. government policy,
political stability, tax, industry regulations, global trade agreements/ restrictions, war
Economical factors are any external influences that can affect the financial status and decision
making of a business and its stakeholders. Exchange rates, monetary policy, fiscal policy
Social factors refer to the ways in which people live or the values of people in a community in which
a business operates. Attitude towards saving and debt, attitudes towards social responsibility.
Strengths
Weaknesses
Opportunity’s
Threats
STRENGTHS (INTERNAL)
What a business good at that may help
WEAKNESS (EXTERNAL)
External factors that are out of your control that MAY help`
Dominant share in the beverage industry
Criticism over business practices
Growing tequila market
Growing obesity
What is pestle?
Pestle is a method/ tool framework of analysing an external environment by breaking it down into
Political
Economic
Social
Technological
Legal
Environmental
Political factors refer to the influence of the government in a country e.g. government policy,
political stability, tax, industry regulations, global trade agreements/ restrictions, war
Economical factors are any external influences that can affect the financial status and decision
making of a business and its stakeholders. Exchange rates, monetary policy, fiscal policy
Social factors refer to the ways in which people live or the values of people in a community in which
a business operates. Attitude towards saving and debt, attitudes towards social responsibility.
