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Class notes

PESTLE and SWOT analysis notes

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2023/2024 Written for academic year
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Unit 1 - Competitive business environment
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All of this work is handwritten by me which means i give my “blessing” for you to use as little or as much of this for exams, revision or anyother means just remember to link me to your work or this website so you dont get in trouble for plagiarism

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 SWOT
 Strengths
 Weaknesses
 Opportunity’s
 Threats




STRENGTHS (INTERNAL)

What a business good at that may help

WEAKNESS (EXTERNAL)

External factors that are out of your control that MAY help`



Dominant share in the beverage industry

Criticism over business practices

Growing tequila market

Growing obesity



What is pestle?

Pestle is a method/ tool framework of analysing an external environment by breaking it down into
Political

Economic

Social

Technological

Legal

Environmental



Political factors refer to the influence of the government in a country e.g. government policy,
political stability, tax, industry regulations, global trade agreements/ restrictions, war



Economical factors are any external influences that can affect the financial status and decision
making of a business and its stakeholders. Exchange rates, monetary policy, fiscal policy



Social factors refer to the ways in which people live or the values of people in a community in which
a business operates. Attitude towards saving and debt, attitudes towards social responsibility.

Document information

Study Level
BTEC
Subject
Business - Marketing
Uploaded on
September 30, 2023
Number of pages
2
Written in
2023/2024
Type
Class notes
Professor(s)
Claire
Contains
Swot tactics + pestle extras
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Subjects

  • swot
  • pestle
  • business
  • businessstudies
  • business studys
  • lv3
  • lv3business

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